Bad pleasure

Agency Network: 
April 2016


Film advertisement created by McCann, France for Mouvement du Nid, within the category: Public Interest, NGO.

Advertising Agency: McCann, Paris, France
Executive Creative Directors: Julien Chiapolini, Riccardo Fregoso
Art Director: Flora Sagnes
Copywriter: Benjamin Homsy
CEO: Bruno Tallent

Account Manager: Fiona Ferrier-Weil

Account: Coline Dechelette
TV Producer: Séverine Collandre
Production: Excuse My French
Director: Agathe Riedinger
Sound Production: Capitaine Plouf
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Pete R.'s picture

This is wrong.

Pete R.
Activity Score 3412
morse's picture

Unusual perspective.

Activity Score 18159
Art Director |

.. / .-.. --- ...- . / .- -.. ...- . .-. - .. ... .. -. --.

kleenex's picture

yeah and it makes it a bad ad.

Activity Score 58791
Web Designer/Developer
Sacrilegend's picture

Probably in the minority here, but this work feels as brave as it is inventive. Just on the cusp of wrong -- but strong enough to weather the criticism it might incite. Very well done, indeed.

Activity Score 3394
BAdsoftheworld's picture

Different and weird, and ballsy. Not sure about the effect on people.

Activity Score 3519
lilbuckaroo's picture

insight that johns don't enjoy the sex they pay for is interesting. but this doesn't pay it off.

Activity Score 33
halaby87's picture

Different indeed

Activity Score 10498
Marketing Manager |


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