Agency Network: 
January 2011


Film advertisement created by BBDO, United States for Mountain Dew, within the category: Non-Alcoholic Drinks.

Advertising Agency: BBDO, NY, USA
Chief Creative Officer: David Lubars
Senior Creative Director: Jean Robaire
Creative Director / Copywriter: Daniel Bremmer
Creative Director / Art Director: John Cornette
Agency Executive Producer: Grant Gill
Agency Executive Music Producer: Loren Parkins
Editorial: Arcade Edit
Editor: Paul Martinez
Producer: Amburr Farls
Executive Producer: Deanne Mehling
Production Company: Park Pictures, Bicoastal
Director: Benzo Theodore
DP: Lance Acord
EP: Jackie Kelman Bisbee
Executive Producer: Mary Ann Marino
Head of Production: Dinah Rodriguez
Producer: David Mitchell
Production Designer: Jason Hamilton
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Highest Rated

abake's picture

The whole thing looked like fun, and that counts for something.

Activity Score 1262
RMG Connect Colombia
teebeitl's picture

never seen that "tarp surfing" in an ad. but on youtube! is the idea from youtube? be honest!

Activity Score 22
lessismore's picture

agree with you

Activity Score 251
Graphic Designer
mattlittlegym's picture

When I saw this on TV I said, that looks like way too much effort. Especially for the people pulling the tarps. I mean, whats in it for them..? The guy riding... maybe...? Maybe.

Not a huge idea by any stretch of the imagination.

Activity Score 342
Glut's picture

nice sensation! not very good ad.

Activity Score 3935
Public Relations at Glut. Ideas Boutique.
dean viii's picture

Try having a concept. I hear they do wonders.

dean viii
Activity Score 1702
Creative Director
antoniobac's picture

there is a concept. the execution just feels like any other pre-fabricated teen ad though. it should be effective enough.

Activity Score 192
Ron Burgundy's picture

agreed nice comment, although all i remember from the ad is the girl in pink with the knee high socks :]

Ron Burgundy
Activity Score 1626
Art Director at Southern California
abake's picture

The whole thing looked like fun, and that counts for something.

Activity Score 1262
RMG Connect Colombia
AdBuzzer's picture

I assume it was supposed to be eye-catching, fresh, youthful and dynamic. It's trying hard, but none of the goals is fully delivered. Feels forced and kinda boring.

Activity Score 1172
Marketing Manager |

Temple's picture

Decent, as always from BBDO NY.

Activity Score 11339
Creative Director
Troitino's picture


The both are recents. I don´t know which one comes first. It can be just a bad bet.

Activity Score 12
Art Director
Stievo's picture

Something borrowed, something Dew...

Activity Score 7
Art Director
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