Reverse
Description
Film advertisement created by BBDO, United States for Mountain Dew, within the category: Non-Alcoholic Drinks.
Advertising Agency: BBDO, New York, USA
Chief Creative Officer: David Lubars
Executive Creative Directors: Tim Bayne & Lauren Connolly
Copywriter: Christopher Cannon
Senior Art Director: Eduardo Pertersen
Producer: Chris Lenz
Production Company: RSA
Director: Lieven Van Baelen
President: Jules Daly
Executive Producer: Marjie Abrahams
Producer: Betsy Blackemore
Editorial Company: Final Cut
Editor: Adam Rudd
Assistant Editor: Geoff Hastings
Executive Producer: Lauren Bleiweiss
Producer: Olivia Chiu
Color Grading: Smoke & Mirrors
Colorist: Stuart Wheeler
Sound Design: Henry Boy
Mix: Final Cut
Mixer: T. Teresa Tate
Music: “Barbastella” / Hans Zimmer
VFX / Finishing: Smoke & Mirrors
VFX Supervisor / Flame Artist: Brian Benson
Head of Production: Amy Selwocki
Producer: Barbara Kontarovich
Chief Creative Officer: David Lubars
Executive Creative Directors: Tim Bayne & Lauren Connolly
Copywriter: Christopher Cannon
Senior Art Director: Eduardo Pertersen
Producer: Chris Lenz
Production Company: RSA
Director: Lieven Van Baelen
President: Jules Daly
Executive Producer: Marjie Abrahams
Producer: Betsy Blackemore
Editorial Company: Final Cut
Editor: Adam Rudd
Assistant Editor: Geoff Hastings
Executive Producer: Lauren Bleiweiss
Producer: Olivia Chiu
Color Grading: Smoke & Mirrors
Colorist: Stuart Wheeler
Sound Design: Henry Boy
Mix: Final Cut
Mixer: T. Teresa Tate
Music: “Barbastella” / Hans Zimmer
VFX / Finishing: Smoke & Mirrors
VFX Supervisor / Flame Artist: Brian Benson
Head of Production: Amy Selwocki
Producer: Barbara Kontarovich
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Jun 19, 2012 - 5:38Temple
Reverse has been done so many times, there should have been something better than this.
Creative Director
Jun 19, 2012 - 7:29Hadrons
The execution in this spot unfortunately is quite lame, and didn't have even a drop of creativity.
Sorry BBDO - you blew it.
THERE'S NO HEAVIER BURDEN THAN A GREAT POTENTIAL
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