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Agency Network: 
Published/Aired: 
June 2012

Description

Film advertisement created by BBDO, United States for Mountain Dew, within the category: Non-Alcoholic Drinks.

Advertising Agency: BBDO, New York, USA
Chief Creative Officer: David Lubars
Executive Creative Directors: Tim Bayne & Lauren Connolly
Copywriter: Christopher Cannon
Senior Art Director: Eduardo Pertersen
Producer: Chris Lenz
Production Company: RSA
Director: Lieven Van Baelen
President: Jules Daly
Executive Producer: Marjie Abrahams
Producer: Betsy Blackemore
Editorial Company: Final Cut
Editor: Adam Rudd
Assistant Editor: Geoff Hastings
Executive Producer: Lauren Bleiweiss
Producer: Olivia Chiu
Color Grading: Smoke & Mirrors
Colorist: Stuart Wheeler
Sound Design: Henry Boy
Mix: Final Cut
Mixer: T. Teresa Tate
Music: “Barbastella” / Hans Zimmer
VFX / Finishing: Smoke & Mirrors
VFX Supervisor / Flame Artist: Brian Benson
Head of Production: Amy Selwocki
Producer: Barbara Kontarovich
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Temple's picture

Reverse has been done so many times, there should have been something better than this.

Temple
Activity Score 11341
Creative Director
Hadrons's picture

The execution in this spot unfortunately is quite lame, and didn't have even a drop of creativity.
Sorry BBDO - you blew it.

Hadrons
Activity Score 6064

THERE'S NO HEAVIER BURDEN THAN A GREAT POTENTIAL

arthor's picture

Epic high budget spot ruined by hilariously terrible voice over.

arthor
Activity Score 513
kleenex's picture

high budget for a not so great ad.

kleenex
Activity Score 58719
Web Designer/Developer
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