Mountain Dew Amp Game Fuel is the first drink made by gamers, for gamers. Heat created a campaign to launch Game Fuel to Gamers nationwide.
Film advertisement created by Heat, United States for Mountain Dew, within the category: Non-Alcoholic Drinks.
Executive Creative Director: Elaine Cox
Executive Creative Director: Warren Cockrel
Associate Art Director: Austin O’Connor
Associate Copywriter: Phil Van Buren
Senior Copywriter: Emma Kolb
Art Director: Cameron Twombly
Group Account Director: Oliva Balicki
Senior Account Executive: Frank Cunningham
Associate Strategy Director: Umberto Castaldo
Animator: Thai Ngo
Executive Producer: Elisa Moore