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Agency Network: 
Published/Aired: 
January 2015

Description

Chief Creative OfficersDavid Lubars, Greg Hahn

Film advertisement created by Golin, United States for Mountain Dew, within the category: Non-Alcoholic Drinks.

Advertising Agency: BBDO, New York, USA
Executive Creative Directors: Tim Bayne, Lauren Connolly
Associate Creative Director / Copywriter: Dan Kelly
Associate Creative Director / Art Director: Todd Rone Parker
Group Executive Producer: Julian Katz
Producer: Sofia Doktori
Executive Music Producer: Melissa Chester
Sr. Account Director: Ladd Martin
Account Director: Patrice Reiley
Account Manager: Kylie Halperin
Account Executive: Jillian Netzel
Planning Director: Jessica Summerfield
Production Company: Caviar
Director: Keith Schofield
Executive Producers: Michael Sagol, Jasper Thomlinson, Cathleen Kisich
Head of Production: Kelly Bowen
DOP: Damian Acevedo
Producer: Adrianne McCurrach
Edit House: Rock Paper Scissors
Executive Producer: Eve Kornblum
Producer: Lisa Barnable
Editor: Carlos Arias
Assistant Editor: Alexandra Debricon
Mix House: Heard City
Mixer: Phil Loeb
Post EFX: eightvfx
EP / Owner: Baptiste Andrieux
CD / Owner: Jean Marc Demmer
Executive Producers: Shira Boardman, Alyssa St. Vincent
VFX Supervisor: Yannick Leblanc
CG Lead: Jean-Baptiste Cambier
Lead Designer: Jaguar Lee
VFX Artist: Yann Mallard
Animator: Sue Campbell
Rigging: Kevin Culhane
Modeler: Diego Melgar
Look Dev: Damien Bataille
Flame Lead NY: Fabien Coupez
Flame Lead LA: Philip Ineno
Flame Compositor: Steve Miller
Flame Compositor: Alex Kolasinksi
Roto / Paint: Marianne Magne
Producer: Chad Carbone
Producer: Michael Shores
Coordinator: Kyle Leonard
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Dzsoi's picture

Now that was cheap. I am... expensive.
I have never seen people dancing against their wills. Maybe in that mo... No, never. Genious. So original. Wow.

Dzsoi
Activity Score 8611
Copywriter
kleenex's picture

The chair did the best dancing.

kleenex
Activity Score 58667
Web Designer/Developer
damnson's picture

Welcome to the '90s!

damnson
Activity Score 11517
Copywriter |

An axe murderer of ads.

Liviu's picture

it is just crazy, maybe a good ad for young generation...

Liviu
Activity Score 4401
rosseve33's picture

So japanese!!!!

rosseve33
Activity Score 91
Graphic Designer
LansingNick's picture

Yes!! Mountain Dew KickStart. Wow! I mean they have outdone themselves when it comes to this commercial. Just like RedBull has the wings, this could be the new thing for Kick Start... the dancing and music, it is all quite funny. It really has a lot of different elements when it comes to a commercial, including special effects from the couch coming alive and dancing to the head of the deer busting out of the wall. The ad also appeals to a certain demographic. This can be seen through the three friends in the man cave of a basement playing video games to drinking KickStart and then getting up to dance the night away. They have a ton of objects in the background that can also relate to different select audiences. Objects like a dog, the deer head, aquarium, a video game system with a T.V. and even an old, antique lamp can be relative to a number of different people. It is just another way for people to remember this Mountain Dew Super Bowl commercial.

LansingNick
Activity Score 20
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