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Agency Network: 
Published/Aired: 
December 2014

Description

Film advertisement created by BBDO, Australia for Motor Accident Commission of South Australia, within the category: Public Interest, NGO.

Advertising Agency: Clemenger BBDO, Adelaide, Australia
Creative Director: Matt O'Grady
Art Directors: Amy Weston, Haylie Craig
Copywriter: Andy Scott
Account Director: Erik de Roos
Agency Producer: Holly Horne
Account manager: Carmel Alfano
Production company: The Sweet Shop
Producer: Larisa Tiffin
Director: Louis Sutherland
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Highest Rated

elmarianchi's picture

In terms of impact, will telling someone to grow up really get them to change their drink driving habit? donno? just asking...

elmarianchi
Activity Score 1253
Copywriter |

it's OK to have an opinion

Liviu's picture

not a good idea to use kids in this kind of commercial.

Liviu
Activity Score 4405
Temple's picture

I disagree. Nice. At least, something away from tired shockvertising.

Temple
Activity Score 11341
Creative Director
elmarianchi's picture

In terms of impact, will telling someone to grow up really get them to change their drink driving habit? donno? just asking...

elmarianchi
Activity Score 1253
Copywriter |

it's OK to have an opinion

kleenex's picture

I like that it is different.

kleenex
Activity Score 58793
Web Designer/Developer
damnson's picture

This ad doesn't even make any sense.

damnson
Activity Score 11517
Copywriter |

An axe murderer of ads.

Booktype's picture

Since when has telling someone to grow up about anything ever worked, like, ever… I think it's trying to be shocking by using kids, but it's actually just pointless.

Booktype
Activity Score 37
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