Agency Network: 
April 2010


Director David Gaddie of production company The Colony recently lensed a spot for Coke’s new ‘Mother’ beverage. With the target market being everyday ‘blokes,’ the spot takes place in “Motherland” - a place that celebrates sizzling steaks, epic explosions, and shooting guns with abandon. Gaddie lensed the footage on location at an old rail yard in Sydney Australia using built set pieces that were later enhanced in post production. The explosions are all real and in-camera though - The Colony loves pyro! Second unit was shot in Coney Island, New York and LA theme parks.

Film advertisement created by Smart, Australia for Mother, within the category: Non-Alcoholic Drinks.

Advertising Agency: Smart, Sydney, Australia
Creative Directors: Kieran Flanagan, Dan Gregory
Executive Producer: Susan Walker
Agency Producer: David Steindl
VFX: Postmodern, Sydney
Production Company: The Colony, Sydney
Editor: Danny Tait
Music and Sound: Nylon Studios of Sydney, Australia
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Highest Rated

Guest's picture

i'd love to go in these theme park

Reality Check's picture

For the most part it's a blast.

Reality Check
Activity Score 2487
Guest's picture

lol...dumb but it works.

Guest's picture

kind of silly, but being goofy, having a blast is what it is selling.

Cube's picture

nothing new here.

Activity Score 452
MrKujak's picture

Nothing sells my friends better than hyper masculine comedy.

Activity Score 20
thaistylez's picture

does anyone spot the "production guy" running at the left screen in the bumper scene?

Activity Score 222
Burapha University
Chris's picture

reminds me of this ad. Funnily enough it was done by Mother agency.

Activity Score 1925
Art Director
Guest's picture

i'd love to go in these theme park

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