A Love Story

Agency Network: 
February 2021


During the lockdown resulting from the Covid-19 pandemic, Belgian animal shelters have emptied and houses have filled up. Belgium has around 4 million dogs and cats, and registered 20% more animal adoptions in 2020, a rise that is not surprising considering the lack of social interaction that many people experienced during lockdown, and given that we can now spend more time at home with our pets. Add to this the fact that millennials increasingly view their pet as a first child, and it is easy to see why the animal welfare industry is booming.

Of course, this boom also brings with it new professions, hobbies and trends; canicross; dogwalking or catsitting (a job that is almost as popular as babysitting today); gourmet pet dishes; cat furniture; and pet-friendly hotels. In short, a multitude of new and more creative products, all for the greater good of our pets. Except that with all these innovations, it can be difficult to find your way around.

It’s with the aim of simplifying the life of pet lovers that Belgian entrepreneur Nancy Delhalle created MoPETS.com: a digital platform that connects all pet lovers everywhere with a common mission: the desire to contribute to the improvement of animal well-being.

Film advertisement created by Serviceplan, Belgium for MoPETS, within the categories: Pets, Professional Services.

Advertising Agency: Serviceplan Belgium
Creative directors: Nathalie Strybos, Marc Thomasset
Copywriting: Luca Garcia Tercero
Graphic design: Denise Hermo
Strategic planning: Dimitrios Lemonias
Media: Delphine Goor, Olivier Renson
Data: Alice Lee
Digital: Loïc Matagne, Benoît Duchesne, Ilgit Yildirim
Company production: Skillsprod Barcelona, Nicolas Janot
Director: Laura Guterriez
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