Electrified

Published/Aired: 
June 2020

Description

“Launching the Mongoose React electric scooters moved our brand into a new market. Doing this requires the right message to maintain brand integrity and inspire a new audience of consumers," comments Kevin Garczynski, Mongoose Brand Manager. "Everyone involved did an amazing job creating a commercial that would execute on both of these objectives while still having fun! Anyone who watches the ‘Electrified’ commercial will see the incredible attention to detail and cinematic approach."

The approach involved a close collaboration between director Jeff Bednarz and Director/Editor Sai Selvarajan. Working as a directing team, each brought a unique sensibility and perspective to the project which was filmed in their home state of Texas. Shot at the Salt Flat Cafe in the Guadalupe Mountains between Van Horn and El Paso, the scene was perfectly desolate and a great fit for the effect the co-directors were seeking to capture. Inspired by Mongoose’s BMX authority, the film is a nod to 1980’s cinema in an ode to modern means of adventure.

Creative Studio: We Ride at Dawn
Creative Directors: Nick Bruskewitz, Jeremy Cross
Writer: Nick Bruskewitz, Jeremy Cross
Art Director: Nick Bruskewitz
Producer: Nick Bruskewitz, Jeremy Cross
Production: Rabbit Foot Studios
Co-Director: Jeff Bednarz
Executive Producer: Meredith Roach
Head of Production: Sam Chortek
Producer: Alex Bronner
Director of Photography: Mark Thomas
Production Designer: Ian Kasnoff
Gaffer: Matt Shanahan
Post: Lucky
Co-Director / Editor: Sai Selvarajan
Edit Assistant: Alex Heisterkamp
Color: Neil Anderson
Sound Design & Mix: Scottie Richardson
Houdini FX: Jake Odgers
Graphics, After Effects Compositing: Seth Olson
Producer: Andrew Bell
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