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Agency Network: 
Published/Aired: 
November 2009

Description

Film advertisement created by Zig, Canada for Moms Against Climate Change, within the category: Public Interest, NGO.

Advertising Agency: Zig, USA
Executive Creative Director: Martin Beauvais
Art Director: Briony Wilson
Copywriter: Lorraine Tao
Planner: Mark Aronson
Project Manager: Naomi Olsen
Agency Producer: Karen Blazer
Producer: Tara Handley
Executive Producer: Geoff Cornish, Michi Lepik-Stahl
Production House: Suneeva
Director: Shelley Lewis
Editing House: Relish Editing
Editor: Antti Kulmala
Photographer: Eden Robbins
Music Company: RMW Music
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Guest's picture

I loved this ad makes me want to cry, what are we doing for the future of our kids?

Guest
hagemony's picture

yes it's work!

hagemony
Activity Score 335
royschellekens's picture

The idea is good. It works, but somehow it isn't touching enough. I guess the confrontation between children and police could have been done stronger... Nice film though!

royschellekens
Activity Score 390
Art Director at Art Director |

http://twitter.com/royschellekens

Hate advertising? Make better ads.

kurtberengeiger's picture

I agree that the confrontation could have easily been much more brutal.

kurtberengeiger
Activity Score 7327
Copywriter
takyuz's picture

amazing

takyuz
Activity Score 120
Creative Director
takyuz's picture

amazing

takyuz
Activity Score 120
Creative Director
alphayo's picture

very nice

alphayo
Activity Score 50
Rwanda |

alphayo aswani

alphayo's picture

very nice

alphayo
Activity Score 50
Rwanda |

alphayo aswani

miko1aj's picture

great direction, music and INSIGHT. Congrats for good and simple idea that surely stays in mind.

miko1aj
Activity Score 3086
kylestebbins's picture

I agree. This is a great piece, but the interaction between police and children needs to be more brutal. At this point, I was just like "awwwww" when the children ran at the swat force.

kylestebbins
Activity Score 77
Videographer at Roundscapes, LLC
frcxshw's picture

Great ad. Point well made.

frcxshw
Activity Score 87
USA
Guest's picture

...Am I the only one that thinks changing "global warming" to "climate change" makes the campaign sound even more ridiculous?

Guest
Guest's picture

fantastic

Guest
Guest's picture

The old formula: "let's put some children in the ad and make people feel sorry for them. It wil be "emotional", we will use a nice music. Just pay atention to not exaggerate the violence... people may complain..."
I tought it would be a nice commercial... risks communication are hard to do. Advertisers should study first how people behave when they receive this kind os approach.

Guest
world121's picture

Hey, I too loved this ad a lot. This is one of the best ads which are going to be etched in our minds for a very long time to come. It is a brilliant idea which has been executed in the best possible way. I am just in love with this one. Indeed a very superb and magnificent piece of art. I would like to congratulate every one who had been behind this one. This is one of the post that I have got my attention to : http://adsoftheworld.com/media/outdoor/harvard_business_moversreview_copilot

world121
Activity Score 13
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