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Momentum

Published/Aired: 
May 2007

Tags

Advertising Agency: Villarrosàs, Barcelona, Spain
Creative directors: Oriol Villar, Fernando Codina
Art director: Enric Soldevila
Copywriter: Tuning
Account executives: Pablo Zea, Juan Badilla
Agency producer: Melanie Andrada
Production company: Agosto, Barcelona, Spain
Director: Nacho Gayán
Executive producer: Rafa Montilla
Line producer: Toni Moreno
Director of photography: Manel Ruiz
Director’s assistant: Tirso
Post Production: Metropolitana Infinia
Music: La Crèm
Sound: Redback
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roman-schwienbacher.com's picture

yes 'just do it'
great

roman-schwienba...
Activity Score 1021
Photographer
copywriter.txt's picture

Tu!
I liked these.

copywriter.txt
Activity Score 828
Copywriter
kre8's picture

the production is spectacular.

kre8
Activity Score 989
Copywriter
erhanali's picture

impossible is nothing in production

www.erhanali.blogspot.com/

erhanali
Activity Score 368
Copywriter |

"Everyday is one short life"

www.erhanali.blogspot.com/

ellehcimeo's picture

Too many cuts. Very distracting. Could have been smoother.
One and a half thumbs up, but only because I love the footballer!

ellehcimeo
Activity Score 3376
Art Director
postman's picture

How did it happen? Lumberjacking?

postman
Activity Score 951
Other
ellehcimeo's picture

Nope. Feeding a unicorn. They are very distracted -I imagine they would love this spot, and also undiscerning... thumb, carrot, carrot, thumb... it's all the same.

ellehcimeo
Activity Score 3376
Art Director
copywriter.txt's picture

I agree with you in almost everything, except for the distracting one. With a flamenco song this film cannot be distracting.

copywriter.txt
Activity Score 828
Copywriter
ellehcimeo's picture

Fine for you.
But I'm very distracted with all the cuts. It's difficult to grasp all the amazing things these athletes are doing with all the different angle shots and constant constant constant cutting. I would have loved a steady cam and a dolly on this one.

ellehcimeo
Activity Score 3376
Art Director
hang-the-dj's picture

Oh, it's another version of the 'big-budget, coolasfuck music track, 500 jump-cuts, major sportswear company' ad.

Whoop de fucking do.

Just don't.

hang-the-dj
Activity Score 1262
Copywriter
kre8's picture

haha. captain positive.

kre8
Activity Score 989
Copywriter
hang-the-dj's picture

I know, sorry, but I don't like these exploitative multinational bastards and I can't stand watching sport.
So put these 2 things together in a pompous, predictable and concept-free ad that probably costs the same as a hospital wing and, well, it's gonna be hard for me to be positive.

hang-the-dj
Activity Score 1262
Copywriter
Davosk's picture

I'm with you mate except the only thing I'll watch is a Saints match, nothing else. Haven't heard "whoopie fuck'n do" in a long time.
If you drink and drive, you're a bloody idiot.

Davosk
Activity Score 4811
Art Director
fersvax's picture

People from Australia wouldn't understand this, these are civilized sports, not just "Chase-the-roo" kinda stuff you're used to. Peace.

fersvax
Activity Score 1239
Creative Director |

FER.

fersvax's picture

-

fersvax
Activity Score 1239
Creative Director |

FER.

gabrielrodz's picture

I agree, tooooo many cuts, you can't appreciate the athlete's skills.

People who like sports or are "competition driven" will always feel something. My competitive self loved it but the the rational one came... Blah... Same shit all over again.

gabrielrodz
Activity Score 48
Art Director
Beatboxer's picture

Yeeeeeeeaaaaaahhhhhhhhhhhh, cool.
Love the Flamenco soundtrack. Cajón all the way, hermanos...

Beatboxer
Activity Score 1517
Copywriter
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