Mr. Sun
Description
Film advertisement created by FCB, United States for Mollie's Fund, within the category: Public Interest, NGO.
Executive Creative Director: Tim Hawkey
Creative Directors: Elliot Langerman, David Adler, Ronnie Caltabiano
Copywriter: Spencer Magloff
Art Directors: Guillermo Aracena
Director: Kasra Farahani
Cinematographer: Alexander Alexandrov
Producer: Anna Lopez
Editor: PS 260
Sound: Barking Owl
Production Company: Chromista
Highest Rated
That is what I am talking about.
A shocking fact dramatized perfectly.
Going backwards is an old trick, but it suits very well to the message.
That is what I am talking about.
A shocking fact dramatized perfectly.
Going backwards is an old trick, but it suits very well to the message.
Utterly haunting. I come from downunder where SLIP (one a shirt), SLOP (on sunscreen), SLAP (on a hat) was the anti-cancer campaign relentlessly drilled into us by a singing duck cartoon character. It was a positive message, but yours should really get mums (=moms downunder) running to Target (for a shirt), the chemist (for sunscreen) and back to Target again (for a hat). Kudos to you, Spencer and team!
PS: Did you consider adding a clincher like “And in 51% of cases, there’s no turning back?" Regardless, I'm running to my derm for my annual check over now...
galfromdownunder.com | Author of The Handsomest Man in Cuba handsomestmanincuba.com | Inventor of the Traffic Cone Bag™ trafficconebag.com
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