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Agency Network: 
Published/Aired: 
June 2016

Description

Film advertisement created by FCB, United States for Mollie's Fund, within the category: Public Interest, NGO.

Advertising Agency: Area23, USA
Executive Creative Director: Tim Hawkey
Creative Directors: Elliot Langerman, David Adler, Ronnie Caltabiano
Copywriter: Spencer Magloff
Art Directors: Guillermo Aracena
Director: Kasra Farahani
Cinematographer: Alexander Alexandrov
Producer: Anna Lopez
Editor: PS 260
Sound: Barking Owl
Production Company: Chromista
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Highest Rated

Dzsoi's picture

That is what I am talking about.
A shocking fact dramatized perfectly.
Going backwards is an old trick, but it suits very well to the message.

Dzsoi
Activity Score 8611
Copywriter
halaby87's picture

ok

halaby87
Activity Score 10502
Marketing Manager |

M.Halaby

scamadsoftheworld's picture

Fuckin powerful

scamadsoftheworld
Activity Score 35
Dzsoi's picture

That is what I am talking about.
A shocking fact dramatized perfectly.
Going backwards is an old trick, but it suits very well to the message.

Dzsoi
Activity Score 8611
Copywriter
kleenex's picture

for this it works.

kleenex
Activity Score 58797
Web Designer/Developer
Temple's picture

Agree with Djoi.

Temple
Activity Score 11341
Creative Director
Pete R.'s picture

Great work.

Pete R.
Activity Score 3412
Illustrator
galfromdownunder's picture

Utterly haunting. I come from downunder where SLIP (one a shirt), SLOP (on sunscreen), SLAP (on a hat) was the anti-cancer campaign relentlessly drilled into us by a singing duck cartoon character. It was a positive message, but yours should really get mums (=moms downunder) running to Target (for a shirt), the chemist (for sunscreen) and back to Target again (for a hat). Kudos to you, Spencer and team!
PS: Did you consider adding a clincher like “And in 51% of cases, there’s no turning back?" Regardless, I'm running to my derm for my annual check over now...

galfromdownunder
Activity Score 64
Copywriter at The Bloc |

galfromdownunder.com | Author of The Handsomest Man in Cuba handsomestmanincuba.com | Inventor of the Traffic Cone Bag™ trafficconebag.com

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