Must Be

Agency Network: 
June 2018


Moët & Chandon has unveiled a new campaign, created by Ogilvy Paris, celebrating the French champagne house’s 275-year-old heritage and pioneering vision which since 1743, have redefined the art of celebrating life’s most memorable moments. Through carefully chosen life-changing events, Moët’s latest campaign features its iconic champagne illuminating every second of people’s unforgettable moments in a magical way.

Launched to coincide with “Moët & Chandon Grand Day,” the highly-anticipated annual full-day of glittering celebrations around the world hosted by the champagne house known for its exceptional “savoir-fête” or celebration know-how, the film opens with a “Big Bang,” a metaphor for the explosive launch of Moët & Chandon’s new “Must Be” campaign and the onset of some intensely emotional moments about to unfold onscreen.

Film advertisement created by Ogilvy, France for Moët & Chandon, within the category: Alcoholic Drinks.

Advertising Agency: Ogilvy, Paris, France
Creative Directors/ Conception / Art Direction: Thierry Chiumino, Clarisse Armandy
Conception: Beatrice Lassailly, Juana O Gorman, Jeremy Claud
Managing Director: Emmanuel Ferry
Account Director: Lola Florin
Strategic Partner: Pauline Desforges
Head of TV Production - TV Producer: Antoine Bagot
TV Producer: Tobiasz Bartold
Integrated Producer: Muriel Benitah
Director: Manu Cossu
DOP: Matias Boucard
Producer: Jean Duhamel
Production Company: Iconoclast
Line Producer: Nicolas Avram
Stylist: Georgia Pendlebury
Post-Production Image: Machine Molle & Mikros
Editor: Nicolas Larrouquere
Head of Sound / Music: Johanne Kenniche
Music / Sound Production Company: H&O
Sound Producers: Emmanuel Rambaldi, Carsten Kruger
Sound Engineers: Jean-Jacques Hubert, Alex Firla
Music Composer: Surkin
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