Agency Network: 
October 2014


Production Company: MJZ

Telecine: CO3

Film advertisement created by The Martin Agency, United States for Moen, within the category: House, Garden.

Advertising Agency: The Martin Agency, USA
Chief Creative Officer: Joe Alexander
Creative Director: Anne Marie Hite
Associate Creative Director: Amy Elkin
Planning Director: Mike Kelly
Account Director: Carey Ely
Account Executives: Katherine Dorey, Chloe Bos
Executive Broadcast Producer: Christina Cairo
Agency Associate Producer: Liza Miller
Agency Junior Producer: Maggie Shifflet
Project Manager: Lassiter Stone
Director: Carl Erik Rinsch
Head of Production: Kate Leahy
Editorial Company: Cut & Run
Editor: Frank Effron
Executive Producer: Carr Shilling
Editorial Producer: Remy Foxx
Colorist: Stefan Sonnenfeld, Damien Van Der
Animation & VFX: Home VFX / Trizz
Design & Animation: Oriol Puig
Flame Artist: Albert Garcia
Executive Producer: Chris Fieldhouse /Home VFX
Executive Producer: Chris Vulpi / Trizz
Music: Stimmung
Audio Post Company: Rainmaker
Engineer / Mixer: Jeff McManus
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Highest Rated

kleenex's picture

Short form ads look nice.

Activity Score 58777
Web Designer/Developer
halaby87's picture


Activity Score 10512
Other at Health Communications Egypt |


AlexK's picture

Not my cup of tea, but it was effective. I usually prefer ads that use humor as a form of entertainment, but this one worked because it reflected my everyday wishes for the laundry to sort itself. Its an effective ad because as I was watching I said to myself “I wish my laundry would do that” and bam, the narrator read my mind and nearly said what I was thinking. I believe this makes for a good narrative because I relate to this and that adds credibility to the pitch later on in the advert. Personally I didn't like the digital effects in the commercial though; it looks (relatively) cheap and did not fool my eye. Using a practical effect would have been more impressive and, I think, alluded well to the faucet and it’s mechanical workings. Those are my opinions though, keep up the good work.

damnson's picture

Looks good, but nothing special.

Activity Score 11517
Copywriter |

An axe murderer of ads.

migelle's picture

Nice and simple

Activity Score 594
Creative Director |

sempre fidelis

kleenex's picture

Short form ads look nice.

Activity Score 58777
Web Designer/Developer
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