Modelo Pura Malta

April 2021


Cerveza Modelo, together with Circus/MediaMonks, launches its new beer "Modelo Pura Malta" with an impressive 50-meter stunt in a field in Celaya, Guanajuato. Due to the health emergency, many products from the Mexican fields were affected in 2020, and barley was one of them. To avoid its loss and the economic damage that the country’s small producers can suffer, Cerveza Modelo bought all the farmers’ barley production and crafted a new beer with it: Modelo Pura Malta.

Film advertisement created by Circus, Mexico for Modelo Pura Malta, within the category: Alcoholic Drinks.

Advertising School: Circus/MediaMonks, Mexico City, Mexico
Marketing Director Premium Brands: Alejandro Gutierrez
Brand Manager: Cesar Alcantara
Executive Creative Director: Alexis Ospina
Creative Director: Pablo Miranda And Sebastian Urrutia
Production: Maia Liaudat, Adrian Pastrana, Fernanda Kuri, Yasser Eluani, Diana Soto
Head Of Client: María Ferreiro
Account Lead: Diego Armas
Project Manager: Jose Ramón Nuñez
Production Company: Circus/MediaMonks
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