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Agency Network: 
Published/Aired: 
February 2015

Description

Film advertisement created by BBDO, United States for M&M's, within the category: Confectionery, Snacks.

Advertising Agency: BBDO, New York, USA
Chief Creative Officers: David Lubars, Greg Hahn
Executive Creative Directors: Tim Bayne, Lauren Connolly
Associate Creative Directors: Christopher Cannon, Eduardo Peterson
Executive Producer: Regina Iannuzzi
Producer: Samantha Errico
Global Account Director: Susannah Keller
Account Director: Carrie Lipper
Account Manager: Alyce Regan
Account Executive: Mariano Pintor
Production House Director / Senior Producer: Traktor
VFX House: House Special
VFX / CG Supervisor: Kirk Kelly
Animation Lead: Kevin Phelps
Compositing Lead: Rex Carter
Senior Producer: Zilpha Yost
Edit House: PS 260
Editor: Maury Loeb
Assistant Editor: Matt Posey
Senior Producer: Laura Lamb Patterson
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Highest Rated

kleenex's picture

good one.

kleenex
Activity Score 58721
Web Designer/Developer
damnson's picture

I like.

damnson
Activity Score 11517
Copywriter |

An axe murderer of ads.

kleenex's picture

good one.

kleenex
Activity Score 58721
Web Designer/Developer
Rendall11's picture

The introduction to the advertisement immediately fools viewers into believing they're watching a movie trailer, a clever way to grab their attention. Once in becomes clear what product is being promoted, the ad uses humour rather than any other form of emotional appeal, something that almost all viewers of all demographics can relate to and enjoy. Relative to the topics studies this week, this ad uses puffery at the end stating "movies are better with M&M's." The aim here is to encourage viewers to purchase M&M's when at the movies as they apparently they make movies better. The success of this ad and the statement made is, however, dependant on the viewers and their personal preference to chocolate snacks when at the movies, despite the puffery of the product.

Rendall11
Activity Score 14

Krendall

zeinah96's picture

that's nice!

zeinah96
Activity Score 11
Liviu's picture

good work!

Liviu
Activity Score 4401
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