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Shadow Boxer

Agency Network: 
Published/Aired: 
June 2013

Description

The fight between cost and comfort occurs frequently during the summer and winter months. In this commercial, a man fights with his own shadow as he tries to change his thermostat. Having Mitsubishi allows you to have great comfort and a fair cost.

Film advertisement created by Ames Scullin O'Haire, United States for Mitsubishi, within the category: Industrial, Agriculture.

Advertising Agency: Ames Scullin O'Haire, Atlanta, USA
Creative Director / Copywriter: Mike Bourne
Creative Director / Art Director: Ryan Mikesell
Director: Daniel Benmayor
Producer: Shaun Campbell
Visual Effects: Method Studios
Editor: Jacob Kuehl / Cutters Editorial
Sound Design / Mixing: CRC
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Highest Rated

theoldman_son's picture

Shouldn't have had any dialogue. Just the concept in lettering. It would have had much more impact.

theoldman_son
Activity Score 317
Art Director
kleenex's picture

hahha I like.

kleenex
Activity Score 53939
Web Designer/Developer
certaintly's picture

it doesnt make sens why they used the shadow

certaintly
Activity Score 3994
theoldman_son's picture

Shouldn't have had any dialogue. Just the concept in lettering. It would have had much more impact.

theoldman_son
Activity Score 317
Art Director
jodamo5's picture

Very weird ad. Makes me think that the advertising agency had come up with the concept of the advert before they knew what product they were going to try to sell. Certainly a creepy way to try to sell air conditioning systems!

jodamo5
Activity Score 18

I run an online marketing agency in Hamilton, New Zealand.

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