Road to Death

Agency Network: 
May 2011


Film advertisement created by 180LA, United States for Mitsubishi, within the category: Automotive.

Advertising Agency: 180 LA, USA
Exec Creative Director: William Gelner
Creative Directors: Gavin Milner, Grant Holland
Copywriter: Mike Burdick
Art Direction: Mike Bokman
Head of Production / Managing Parnter: Peter Kline
Producer: Cherie Appleby
Group Account Director: Amy Call
Account Director: Sandy Song
Production Company: Boxer Films
DP Director: Jordan Valenti
EP: Beth George
Producer: John Quinn
Editorial: BEAST Editorial
Editor: Igor Kovalik
EP: Sybil McCarthy
Producer: Joanna Hall
Assistant Editor: Seema Naik
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Highest Rated

Beamen's picture

Yeah me too, wanna take this road now but don't care about the car!

Activity Score 225
morse's picture

Simple idea but it works. Put the product to the toughest test you can think of.

Activity Score 18159
Art Director |

.. / .-.. --- ...- . / .- -.. ...- . .-. - .. ... .. -. --.

Temple's picture

nice idea.

Activity Score 11341
Creative Director
ambareesha's picture

yeah nice

Activity Score 253
Graphic Designer |

- @mbi

pez's picture

I made this route myself, it's freaking scary!! Great idea fot his product...

Activity Score 1804
Creative Director
sirvan's picture

The lawyers must have been shitting themselves.

The only thing bad about this idea is this video. What's up w/ that VO?

Activity Score 29860


"I love some things, and don't love some other things."

dean viii's picture

Testing a car/suv in rough terrain is a concept? Original?

dean viii
Activity Score 1686
Creative Director
kleenex's picture

Time for the Ice Road Truckers to tackle it???

Activity Score 58797
Web Designer/Developer
Ed Rapport's picture

Not sure if I was interested in learning more about that treacherous road or the car. I think the road.

Ed Rapport
Activity Score 724
Copywriter at Bookshop Ads - Advertising Portfolio Workshop - Copywriting
Beamen's picture

Yeah me too, wanna take this road now but don't care about the car!

Activity Score 225
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