Ride The Storm

Agency Network: 
February 2012


For five days, six states and a few thousand miles in December, we chased a storm with the expert help of Weather Underground. The film was shot documentary-style with Directors Emmett and Brendan Malloy, two brothers who say chasing unpredictable parts of nature is a big part of their filmmaking process. A member of Mitsubishi’s social media team went along for the ride, tweeting and posting their whereabouts.

Film advertisement created by 180LA, United States for Mitsubishi, within the category: Automotive.

Advertising Agency: 180, Los Angeles, USA
Executive Creative Director: William Gelner
Creative Directors: Gavin Milner, Grant Holland
Copywriter: Dave Horton
Art Director: Matthew Woodhams-Roberts
Head of Production / Managing Partner: Peter Cline
Producer: David Emery
Group Account Director: Amy Call
Account Director: Sandy Song
Account Manager: Casey Neves
Production Co.: HSI Productions
Director: The Malloys
DP: Giles Dunning
Executive Producer: Kim Dellara
Editorial Company: Butcher
Editor: Dave Henegar
Executive Producer: Rob Van
Assistant Editor: Chrissy Hamilton
Editorial Company: 180LA
Editor: Dave Groseclose
Colorist: Beau Leon
Transfer Facility: New Hat
Online: Big Block
Recording Studio: Eleven Sound
Final Mix: Eleven Sound
Mixer: Scott Burns
Asst Mixer: AJ Murillo
Executive Producer: DJ Fox
Music Co: Extreme Music
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Highest Rated

Bodeha's picture

to long i think , but for discovery channel in perfect:)

Activity Score 18
father director
proscriptus's picture

Wow, Mitsubishi is still in business?

Activity Score 114
Copywriter at Redeye Media |


vote4pedro's picture

They've taken an uninspired brand. And produced an equally uninspired spot.

Activity Score 4599
Akshaya Singh's picture

I think the idea to Ride the storm was nice but the video wasn't exciting enough ... would've loved to be there to experience the thrill, especially colorado, but the emotion is not coming across in the clip ..

Akshaya Singh
Activity Score 162
Copywriter |

Amateur for life!

kleenex's picture

A bit boring. They needed super bad weather and did not get it.

Activity Score 58777
Web Designer/Developer
Enduwolf's picture

I thought it was good. Sure, it might have been slower paced than the title suggested, but it was interesting and different the current competition (at least here in Australia). It gave me the idea to consider a Mitsubishi if I had to traverse a lot of poor weather and difficult terrain.

Activity Score 165
Copywriter at Advertising Energy Group
Bodeha's picture

to long i think , but for discovery channel in perfect:)

Activity Score 18
father director
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