Agency Network: 
December 2009


EP: Robert ParkePost/Effects: The Mill

Film advertisement created by BBDO, Canada for Mitsubishi, within the category: Automotive.

Advertising Agency: BBDO Toronto/Proximity Canada
Art Director: Jaimes Zentil
Copywriter: Craig Mcintosh
Creative Directors: Carlos Moreno, Peter Ignazi
Producer: Dena Thompson
Prod Company: Smuggler
Director: Fillip Engstrom
DP: Linus Sandgren
EP(s): Eva Preger, Jeffrey McDougal
Editorial: General Editorial
Editor: Noah Herzog
Producer: Camila DeBiaggi
Shoot Supervisor / Lead 3D Artist: Yann Mabile
Flame Artist(s): Naomi Anderlini, Alex Lovejoy
Flame Assistant: Albert Cook
Combustion / Flame Assistant(s): Albert Cook, Melissa Graff, Anu Nagaraj
3D Artist(s): Alexander Horton, Jasmine Katatikarn, Jeffrey Dates, Bill Dorais, Andres Eguiguren, Christopher Bott, Michael Panov, Andrew Proctor, Robert Petrie, Emily Meger, Alek Vacura
Colorist: Jamie Wilkinson
Sound Design / Audio Post: Pirate, NY
Sound Designer(s): Dave Rivera, Gary Tole
Mixer: Gary Tole
Creative Director: Tag Gross
Executive Producer: Bob Montero
Music: M.A.G.I.C. by `The Sound of Arrows’
Shoot Location: Los Angeles
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Highest Rated

jackmancer2017's picture

I don't think Mitshibushi is a brand to make such a commercial. Would fit Smart better for example.

morse's picture

So, I'm a nothing unless I drive a Mitsu?

Activity Score 17897
Art Director |

.. / .-.. --- ...- . / .- -.. ...- . .-. - .. ... .. -. --.

bad astronaut's picture

it's more like, you'll stick out when you drive a mitsu. The tag line at the end brings it all together.

bad astronaut
Activity Score 528
kylestebbins's picture

beautiful fx and execution, bland concept

Activity Score 75
Videographer at Roundscapes, LLC
alexander_bickov's picture

Lovely execution

Activity Score 3217
satrianee's picture

How lovely...

Activity Score 3734
jackmancer2017's picture

I don't think Mitshibushi is a brand to make such a commercial. Would fit Smart better for example.

szkwadrat's picture

Great execution but as I understand I'm totally nothing unless I drive a Mitsu? Bad message!

Activity Score 208
Graphic Designer's picture

Great ad cool execution

Activity Score 134
Art Director at Green House at Ogilvy & Mathers, Paris / Miami Ad School
CrackerJackFlash's picture


Activity Score 19518
Creative Director at CrackerJackFlash |

Leafs fan's picture

one problem. the product doesn't deliver on the promise. it's just another bland SUV/mummyvan piece of shit. It doesn't stand out. Period.

Leafs fan
Activity Score 26
diogorspd's picture
Activity Score 52
silvi's picture

Just good execution. Weak concept.

Activity Score 4134
WillyLatasa's picture

Great execution!

Activity Score 608
Art Director at |

"Bright ideas bring better results"

Migzter13's picture

The concept kinda loses me. But don't get me wrong, I love the way Mitsubishi does their cars.

Activity Score 973
Graphic Designer at De La Salle University, Manila |

Stop Mediocrity. Start Creativity.
There are two kinds of people in the world; people who like mustangs (cool people) and people who like camaros (idiots).

x.carryl's picture

Visually, It delivers. Only problem is that it doesn't best set with the Mitsu brand. It did get me interested in the outlander though.

Activity Score 2
August Martin H.S.
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