Advertisement

Pop Legends

Agency Network: 
Published/Aired: 
May 2019
Mitoys: Pop Legends
Mitoys: Pop Legends
Mitoys: Pop Legends
Mitoys: Pop Legends
Mitoys: Pop Legends
Mitoys: Pop Legends
Mitoys: Pop Legends
Mitoys Film Ad - Pop Legends
Mitoys Film Ad - Pop Legends
Mitoys Film Ad - Pop Legends
Mitoys Film Ad - Pop Legends
Mitoys Film Ad - Pop Legends
Mitoys Film Ad - Pop Legends
Mitoys Film Ad - Pop Legends

Description

Mitoys is a cultural startup that wants to connect the new generation through design and technology with paraguayan culture. With Mitoys, we recreate the mystical stories about the paraguayan myths. Indigenous art was our inspiration to create the identity of the project. We designed the stories of guarani myths with the Mby’a Guarani Community from the Paraguayan Chaco. The process was 100% handmade. We simply used paper and black ballpoint pen to create the artistic work and typographies.

Film advertisement created by TBWA, Paraguay for Mitoys, within the category: Public Interest, NGO.

Advertising Agency: Oniria\TBWA, Paraguay
Chief Creative Director: Camilo Guanes
Executive Director: Daniel Achaval
Creative Directors: Andrea Ferreira, Najib Brozzon
Art Directors: Nathalia Pera, Santiago Valdez
Heads Projects: Yamile Miserlián
Team Creative: Karina Jimenez, Elva Silva, Santiago Valdez
Project Managers: Federica Sierra
Audiovisual producer: Picante
Log in or register to post comments
kleenex's picture

nice looking for sure.

kleenex
Activity Score 58533
Web Designer/Developer
Advertisement
Featured Content

Latest Collections

Advertisement