We Fix Wooder

Agency Network: 
Published/Aired: 
July 2021

Description

With the HBO hit “Mare of Eastown” bringing a ton of national attention to the Philadelphian (or “Philly”) accent, most notable in the series was the pronunciation of the word “water”.

So, for this year’s Independence Day, Mio Liquid Water Enhancer (part of the KraftHeinz Company) wants to celebrate the freedom to pronounce water as “wooder” just as Philly’s do – in the birthplace of liberty, Philadelphia nonetheless.

Mio’s brand promise is “We fix Waterr”, but this weekend, it will be "We Fix Wooder”.

Film advertisement created by VaynerMedia, United States for Mio, within the category: Non-Alcoholic Drinks.

Advertising Agency: VaynerMedia, USA
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