William & Kate - Guerilla Wedding

Agency Network: 
April 2011


A special contribution to the wedding of Prince William and Kate Middleton from MINI. Pointly to their marriage at the 29th of April 2011, three MINI Cabrio and Royal Guards were touring in the city and people with waving flaggs gave them a warm and happy welcome. God bless William & Kate. Yes, I will. MINI forever.

Film advertisement created by FCB, Switzerland for Mini, within the category: Automotive.


Yes, I will. MINI Forever.

Advertising Agency: Draftfcb/Lowe Group, Zürich, Switzerland
Creative Director: Daniel Comte
Art Director: Frédéric Nogier
Copywriter: Tizian Walti
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Prof's picture

omg no...

Activity Score 1449
Copywriter |

Quite really.

atb2005's picture

This might have worked if they had cast the actors from T Mobile's wedding spoof. The guy in that spot did look like William..

Activity Score 13547
JeffP's picture

I'm glad 79 seconds don't last forever

Activity Score 810
Marketing Manager at TomTom
AKesseli's picture

c'mon mini. You really think that was cool? That ad is why no one in the States buys them.

Activity Score 210
Boston University
Captain Future's picture

So British and so Mini. :-)

Captain Future
Activity Score 14
Art Director
teacup's picture

Great that MINI engaged with people in the streets for this occasion. It's obviously not an ad, but what a good "guerilla" action!
and it worked, people seemed to have fun :D

Activity Score 3
FixFoxy's picture

nice guerilla and great fun for mini fans...

Activity Score 3
outernational's picture

Nice way to reach to people and create the connection between the brand and consumers ;)

Activity Score 3
TinuG's picture

Saw the action live in Zurich. It's been big fun watching people cheering and taking pictures. Interaction with consumers is all that counts!

Activity Score 6
kleenex's picture

not really digging it.

Activity Score 58777
Web Designer/Developer
Glut's picture


Activity Score 3935
Public Relations at Glut. Ideas Boutique.
Beamen's picture

Idea is funny but the actors are so away from reality! :o

Activity Score 225
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