Agency Network: 
January 2011


Film advertisement created by Lopez Negrete, United States for Miller Light, within the category: Alcoholic Drinks.

Advertising Agency: Lopez Negrete, USA
Chief Creative Officer: Alex López Negrete
V.P. Creative Director: Javier González-Herba
Creative Director: Federico Traeger
Associate Creative Director: Fernando Gomez
Director of Broadcast Production: Marlo Baker
Sr. Broadcast Producer: Robert Feliciano
Production Co: Milagro Films
Executive Producer: Sergio Nicolau, Lissy Castillo
Directors: Felipe y Pancho
Director of Photography: Christian Cotet
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pitted prunes's picture

NOOOO....... so cheesy..... goosebumps at the end. how did this get even 4 stars? hot model??

pitted prunes
Activity Score 216
H.Works's picture

No way.

Activity Score 100
Graphic Designer at Accademy of Fine Arts, Rome
miko1aj's picture

Hehe. perfect picture of how cliche ad can be. I would blame mainly marketing dep at this case. It looks like they trying to convince people to their product with the brutal manner. This is typical reasoning based on idea that we should magnify the value of product and people immediately will gonna love it. Naaaaah. It's not that easy, not that easy.

Activity Score 3086
morse's picture

Lame ad. As miko1aj said. It's such a cliche.

Activity Score 18159
Art Director |

.. / .-.. --- ...- . / .- -.. ...- . .-. - .. ... .. -. --.

Glut's picture


Activity Score 3935
Public Relations at Glut. Ideas Boutique.
CommandZ's picture

For a category that is wide open with creative opportunities, this was a first idea let's call it a day weak sauce fail.

Activity Score 2515
Creative Director
kleenex's picture

The other guy can have the beer, I will just take the model instead.

Activity Score 58791
Web Designer/Developer
welsh523's picture

This ad was weak to say the least. It gets two pencils for the model. It had potential but just came out incredibly cheesy and lame.

Activity Score 150
Planner at Defero USA
aRianna23's picture

hahahahaha it's like the creative team sat down and said: "lets make the lamest beer add in history of beer."

Activity Score 279
Media Buyer at CultureSpan Marketing
jcaraballo's picture

WOW, I don't know how to say first idea + super extra very seen before ... DON'T, PLEASE!!!

Activity Score 4
Poach's picture

What the heck is this?

Activity Score 4
The bathroom
Poach's picture

The most wasted 30 seconds in my entire life!! Terrible idea, bad acting, cheesy to the max! The CD would do better in some other field.

Activity Score 4
The bathroom
guyriordan's picture

I will rather have the beer than the model. Why? The gal's not that visually stimulating. When I will have the beer, then she will be.

Activity Score 20
internet marketing specialist/ home based |

- Guy Riordan

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