Shining through, 1

Agency Network: 
November 2008

Also From This Campaign 6



Film advertisement created by BBDO, Canada for Milk, within the category: Other.

Advertising Agency: BBDO Montréal, Canada
Creative Director: Daniel Andréani
Creative Group Director: Cher Campbell
Art Director: Dominique Audet
Copywriter: Christopher Jones
Project Director: Lyne Clermont
Account Executive: Mélie-Jade Dagenais
Electronic Producer: Geneviève Clément
Print Producer: Michèle Blanchette
Retoucher: François Brisson
Graphics Designers: Martin Filion, Michael Joseph
Web Art Director: Dimitri Urban
Web Designer: Roman Lifshitz
Web Producer: Adam Partington
Touché PHD: Alexandre-Pascal Lamoureux, Charles-Étienne Morier
Marketel: Kathleen Gaumont, Michèle Simoneau
Web Production: Graffitti
Photography: Alain Desjean
Production House: Jet Films
Producer: Michel Boily
Director: Yves-Christian Fournier
Post-production: Technicolor
Music: Studio Apollo
Sound studio: Sonart
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minimaloid's picture

i didn't get why milk is good.
(nice music and so)

Activity Score 123
University of Barcelona - Advertising and PR
miko1aj's picture

imho they try to convince that milk is the source of pureness in this dirty world. I'm not so sure if it is true – especially when you realise that this liquid you can find in milk bottles is water with some stuff with some milk. Nevertheless – it's great looking campaign, based on nice idea.

Activity Score 3010
Guest commenter's picture

Sorry, who’s talking about pureness here? The line is "natural source of comfort". This campaign doesn’t make any sense.

Guest commenter
blue_pencil's picture

dont cry over split milk... as long as there are other white things

Activity Score 28
Guest commenter's picture

So been dipressed is good ?

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Guest commenter's picture

White is the new black

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Guest commenter's picture

Depressed is the new white.

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Guest commenter's picture

nice shots without any relation why ???

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Guest commenter's picture

milk is the light in our dark world

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