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Agency Network: 
Published/Aired: 
May 2013

Description

Now you can hand over your phone without fear, because Kid's Corner gives your little ones access only to the apps, games, videos and music you choose for them, so you can relax and let them play, and enjoy a little more me-time.

Film advertisement created by Jam, United Kingdom for Microsoft, within the category: Electronics, Technology.

Advertising Agency: Jam, London, UK
Creative Director: Wayne Deakin
Creatives: Luke Norton, Drew Wolf
Agency Producer: Veronica Saez
Copywriter: Luke Norton
Production Company: Agile Films
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Highest Rated

DonkeyPunchReturns's picture

What is the indian version? Got a link?

DonkeyPunchReturns
Activity Score 35
Naser_K's picture

What a stupid ad! Much more annoying to me than a child's curious and inquisitive questions. Instead of telling me this phone will -somehow- engage with my child in a good non-robotic manner, you are telling parents to give them your piece of genius technology so they would shut the f up! What a great strategy!.

Naser_K
Activity Score 173
Copywriter at Y&R - Amman |

http://jo.linkedin.com/in/naserk

certaintly's picture

exactly what i was going to post.
this is the equivalent of turning the tv on so you dont have to interact with your kid.

also, way too long

certaintly
Activity Score 3988
JimCompton-Hall's picture

At the beginning I assumed this ad would end with a demonstration of how this tech can keep up with your kid's questions and answer them. Instead it appears to be saying that rather than encouraging your kid's to learn, get a windows phone and force an unhealthy addiction to playing video games upon them.

This Kid's Corner thing could be a really nice function allowing kids to interact with technology & learning at an early age. But this ad really presents it in a bad light.

JimCompton-Hall
Activity Score 62
Copywriter at Bournemouth University |

Copywriter
@JimComptonHall
www.behance.net/JJandJim

certaintly's picture

actually, i think the idea is that the kid can now look up his questions on his own now, without bothering his parents.

but the drawback is that it comes off as saying "dont worry, now you dont have to interact with your kid as they grow up with questions"

certaintly
Activity Score 3988
DonkeyPunchReturns's picture

So shit kids say. This content will be lapped up but by the cooing mothers but it doesn't make it any good. Just like plenty of people will by the Sun for the tits won't make it a quality read. C'mon agencies at least try to do something new with the ideas you steal off the internet.

DonkeyPunchReturns
Activity Score 35
Arnav's picture

cellphone at the age of 8....yeah that's how you spoil them
btw i also don't like this ad because of that kid.

Arnav
Activity Score 166
Arnav's picture

It's Indian version is much better

Arnav
Activity Score 166
DonkeyPunchReturns's picture

What is the indian version? Got a link?

DonkeyPunchReturns
Activity Score 35
kleenex's picture

Bad...

kleenex
Activity Score 58742
Web Designer/Developer
spoild's picture

You got to be kidding!

spoild
Activity Score 17
Creative Director
MagicalMayhem's picture

.

MagicalMayhem
Activity Score 17
Creative Director
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