Agency Network: 
Published/Aired: 
July 2011

Description

Film advertisement created by TBWA, United States for Michelin, within the category: Automotive.

Advertising Agency: TBWA\Chiat\Day New York, USA
Chief Creative Officer: Mark Figliulo

Art Directors: Rebecca Fargnoli, Kasia Haupt

Copywriters: Pamela Jones, Emily Frankfurt
Head of Production: Robert Valdes
Senior Producer: Jason Souter
Production: Psyop
Director: Psyop
Creative Directors: Laurent Barthelemy, Anh Vu
Executive Producer: Lydia Holness

Producer: Justin Romero

Designers: Anh Vu, Tae Kim, Eunice Kim, Sam Ballardini, Pete Sickbert-Bennett, Kitty Lin
Matte Painting: Seung Ho, Henrik Holmberg
Storyboard: Ben Chan
Lead Technical Director: Zed Bennett
VFX: Rich Magan, Jimmy Gass, Miguel Salek
CG Lead: Helen Hyung Choi
Compositors: Jason Conradt, Fred Kim, Manu Gaulot, Borja Pena, Dan Short, Adam Flynn
Previz: Pat Porter, Michael Shin, Kitty Lin
Layout: Soo Hee Han
Modeling: Atsuki Hirose, Soo Hee Han, Alek Vacura, Sylvia Apostal
Rigging: Zed Bennett and Vadim Kiyaev
Lead Animator: Kitty Lin
Animation: Michael Shin, Roman Ko, Doug Litos, Nick Dubois
Lead Lighter: Shu Chen Lin
Lighting / Texture: Soo Hee Han, Oliver Castle, Sylvia Apostol, Eric Xu, Aldrich Torres, Pink Christopher Bonnstetter, Chris Russo, Alek Vacura
Editorial: Psyop
Editor: Cass Vanini
Mix: Sound Lounge
Sound Engineer: Philip Loeb
Sound Design: Sound Lounge
Sound Designer: Marshall Grupp
Producer: Gloria Pitagorsky

Music: Sixieme Son (SACEM)
Composer: M. Boumendil
Publisher / Producer: Sixieme Son
Voiceover: John Doman
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Highest Rated

kwykes's picture

For Kitty Lin... Any influence from children's book author/artist Chris Van Allsburg (Polar Express, et al.)? I've always loved the ad because it reminds me of Van Allsburg's illustration in his book, The Stranger.

kwykes
Activity Score 4
morse's picture

Good animation. I wish it was longer.

morse
Activity Score 18121
Art Director |

.. / .-.. --- ...- . / .- -.. ...- . .-. - .. ... .. -. --.

kleenex's picture

nice animation.

kleenex
Activity Score 57895
Web Designer/Developer
dievill's picture

Hermosa dirección de arte, con un mensaje muy claro sobre el atributo del producto.

dievill
Activity Score 153
Creative Director at BBDO ECUADOR |

http://www.behance.net/diegovillalba

Nike Diesel's picture

Awesome animation. I wish it was longer, too.
Nice copy as well.

Nike Diesel
Activity Score 13714
Art Director
shmoobuster311's picture

awesome!

shmoobuster311
Activity Score 244
Copywriter
kwykes's picture

For Kitty Lin... Any influence from children's book author/artist Chris Van Allsburg (Polar Express, et al.)? I've always loved the ad because it reminds me of Van Allsburg's illustration in his book, The Stranger.

kwykes
Activity Score 4
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