Evil fuel pump

Agency Network: 
October 2009

Also From This Campaign 3


Producer: Lisa Munoz
Lead Designers: Anh Vu, Helen Choi

Sound Designer- Marshall Grupp

Film advertisement created by TBWA, United States for Michelin, within the category: Automotive.

Advertising Agency: TBWA\Chiat\Day New York, USA
Chairman & CCO: Mark Figliulo

ACD / Art Director: Anthony DeCarolis

ACD / Copywriter: Erik Fahrenkopf
Executive Producer Media Arts: Matt Bijarchi
Director of Broadcast Production: Ozzie Spenningsby
Senior Producer: Jason Souter
Production: Psyop
Director: Psyop
Director: Marie Hyon/Marco Spier
Executive Producer: Lucia Grillo

Senior Producer: Lydia Holness

Designers: Kitty Lin, Jaye Kim, Ben Chan, Pete Sickbert-Bennett
Lead Technical Director: Tony Barbieri
Lead CG Animator: Pat Porter
CG Animators: Gooshun Wang, Royce Wesley, Kevin Phelps, Michael Shin, Angelo Collazo, Russ Wooton
Lead Ligthing TD: Anthony Patti
CG Lighters: Cody Chen, Szymon Weglarski, Helen Choi, Jeff Chavez
CG Modelers: Soo Hee Han, Tom Cushwa, Rie Ito, Tony Jung, Dan Fine
CG Rigging: Goo-shun Wang, Stanley Llin, Jordan Blit
FX: Miguel Salek, Jonah Friedman
Lead Compositor: Jason Conradt
Compositors: Manu Gaulot, Gabriel Regentin
Editorial: Psyop
Editor: Cass Vanini
Mix: Sound Lounge
Sound Engineer: Philip Loeb
Sound Design: Sound Lounge
Producer: Martia Guinn

Music: Human
Composer: Human
Executive Producer: Lauren Bleiweiss
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Highest Rated

alexander_bickov's picture

Nice animation, wrong sound

Activity Score 3281
Guest's picture

like the tv much more than the print however the fight between Michelin man and the gas pump needed to be more dramatic

alexander_bickov's picture

Nice animation, wrong sound

Activity Score 3281
mikeelrapido's picture

Just great, it's funny and beautiful.

Activity Score 1929
Copywriter at Evo S.C. |



Meezo's picture

Great ad..i like it

Activity Score 40
Marketing Manager at Domty
H. Fernández's picture

also evil, but without the fireworks: http://www.youtube.com/watch?v=fL7bamcqdTQ

H. Fernández
Activity Score 192
Copywriter at Zink !
funky_frogii's picture


Activity Score 2536
Graphic Designer at Graphic designer. |

Infected by a virus called CREATIVE | "And ya I Love Everything"
http://addot.blogspot.com | http://creativecreepers.blogspot.com

picopalqlea's picture

great ad, great art..... but fuel economy tires???? sorry for michellin but i dont buy that.

Activity Score 999
silvi's picture

Now i understand the first print.

Activity Score 4170
AlphaDog's picture

Call the Ghostbusters!

Activity Score 265

Seek and Destroy

PERP's picture

haha, my favorite comment, thank you for the sanity in between!

Activity Score 433
Art Director |

.: look for the green giant on the label :.

Guest's picture

Message is complete bullshit. May save you gas while going downhill in neutral with the wind at your back. This is a perfect example of what's wrong with this functioning retard of an industry. Bullshit product benefit nobody believes nicely packaged by a drunk TV production budget.

kurtberengeiger's picture

Save up to a 109 gallons of fuel? What?
A month? A year? During the lifetime of the tyre?
An interesting visual execution still can't save an empty message.

Activity Score 7353
Rou's picture

In reality,with a low standard of English,I did not take that meaning````

Activity Score 12

Ah````My English is poor````

dongdui's picture

Great , I like it.

Activity Score 20
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