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Agency Network: 
Published/Aired: 
April 2018

Also From This Campaign 2

Description

MGM National Harbor is a massively popular Casino and resort in Washington DC. However, it needed to drive business on the weekdays. Everybody knows that Friday night is a great night to spend in a casino but what about a Tuesday? So we created a campaign, directed by Jim Jenkins, that took those more mundane weekdays -- Monday through Thursday – and personified them. The spots feature each day in turn as they discover that at MGM National Harbor “Every Day Is Monumental.”

The first two spots from the campaign (“Monday” and “Wednesday”) launch on Monday, 4/16, and the second two spots (“Tuesday” and “Thursday”) launch Monday, 4/23. The campaign spans TV, OOH, print, digital, social and radio.

Film advertisement created by McCann, United States for MGM National Harbor, within the category: Hospitality, Tourism.

Advertising Agency: McCann, New York, USA
Co-Chief Creative Officers: Tom Murphy, Sean Bryan
Executive Creative Director: Chris Mitton
Executive Technology Creative Director: Nir Refuah
Creative Directors: EJ Lee, Joey Monteverde, Carlos Wigle, Scott Cooney
Executive Strategy Director: Joe Konietzko
Strategy Director: Dan Wilkos
Social Strategist: Karishma Shah
Executive Account Director:Scot Beck
Group Account Director: Nancy Tynan
Account Supervisor: Alesy Iturrey
Account Executive: Jen Blake
Project Manager: Jess Avery
Chief Production Officer: Nathy Aviram
Senior Producer: Chance Bassett
Senior Integrated Producer: Dagmar Wong
Producer: Katie Boyko
Production Company: O-Positive
Director: Jim Jenkins
Executive Producers: Marc Grill, Ralph Laucella
DoP: Darren Lew
Editorial: Crew Cuts
Editor: Jake Jacobsen
Executive Producer: Nancy Shames
Producer: Diana Seldin
Colorist: Chris Ryan / Nice Shoes
Mixer: Paul Weiss / Sonic Union
Photographer: Mitch Jenkins
Producer: Disco Meisch
Post Production / Retouching: Smoke & Mirrors
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