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You will never win

Agency Network: 
Published/Aired: 
April 2020

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Description

If we know anything about human spirit, it’s that through adversity we unite to become more powerful than the individual sum of our parts. MG’s latest video encourages people to not give up and make one final push to finally beat Covid-19. The battle is not over yet and requires more effort. This is in line with MG’s belief: when you adopt an empowered approach to life, possibilities arise, and anything is possible.

Film advertisement created by Dentsu, United Arab Emirates for MG, within the category: Automotive.

Advertising Agency: Merkle, Dubai, United Arab Emirates
Ecd: Cristiano Tonnarelli
Copywriter: Cristiano Tonnarelli
Copywriter: Omer Medani
Copywriter: Stephen Johnson
Lead Designer: Rayaan Cassiem
Managing Director: Rudy Banholzer
Commercial Director: Victor Madueno
Account Manager: Shenaaz Saibulla
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