Agency Network: 
May 2021


Let Your Story Continue.

The brief was to create awareness for the wealth transfer and management services of Meristem Nigeria. The target - Nigeria's Mass Affluent. Our solution was to innovatively use the brand's chief storyteller, Mrs. Nike Okundaye (AKA Mama Nike) of the famous national art gallery, Nike Art Gallery, to tell the story of generational wealth. Who continues a story is as important as who started it. So we dimensioned Mama Nike by featuring not only her, but also her lineage (daughter and grand-daughter) and told a warm and artful story of the transition of wealth from one generation to the next.

Film advertisement created by The Hook Creative Agency, Nigeria for Meristem Nigeria, within the category: Finance.

Advertising Agency: The Hook Creative Agency, Lagos, Nigeria
Managing Director: Sam Ochonma
Growth & Partnerships Director: Akinwale Muse
Creativity & Impact Director: Toheeb Balogun
Creativity & Impact Director: Adebayo Owosina
Group Head, Copy: Oyin Oludipe
Group Head, Art: Essien Enoabasi
Account Manager: Modupe Ogundare
Music Composer: Vivian Udeh
Strategist: Akinwale Muse, Modupe Ogundare, Anjola Johnson
Copywriter: Toheeb Balogun, Onyinye Obienu, Idama John-Paul
Art Director: Essien Enoabasi, Allwell Edeji, Truth Mbadugha, Seun Oladipupo, Kenny Adejare
Producer: Folajimi Odusina
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