Agency Network: 
February 2011


Film advertisement created by Merkley + Partners, United States for Mercedes, within the category: Automotive.

Advertising Agency: Merkley & Partners, New York, USA
CEO: Alex Gellert
Executive Creative Director: Andy Hirsch
Group Creative Heads: Scott Zacaroli, David Fox
Art Director: Ben Krantz
Copywriter: Alex Smulian
Director Broadcast Production: Gary Grossman
Senior Producer: Alex Kobak
Director of Business Affairs: Pam Carden
Director of Client Services: Cynthia Davis
Group Account Director: Diane Hernandez
Account Director: Lisa Manarelli
Account Supervisor: Nicole Manrodt
Account Executive: Samantha Plevy
Director: Sean Thonson
Executive Producer / Managing Partner: Tim Case
Executive Producer / Managing Director: Kira Carstensen
Head of Production: Jennifer Ingalls
Producer: Rita LeRoux
Editorial: THE WHITE HOUSE, New York, NY
Editor: Mark Langley
Senior Producer: Melanie Klein
Visual Effects: PUBLIC VFX, Venice, CA
VFX Supervisor: Tony Smoller
Executive Producer: Kim Nagel
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Highest Rated

morse's picture

Beautiful idea and execution.

Activity Score 18159
Art Director |

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jagadeesh's picture

hey ivan...please use youtube..

Activity Score 743
picopalqlea's picture

YES PLEASE! flash sucks man. back to qtime..................
ahhhh(sigh)... he never lisint...

Activity Score 999
identuity's picture

don't use youtube, it is slow nowadays

Activity Score 10
Graphic Designer at Michurin Creative Agency, Kiev, Ukraine
CuriousPencil's picture

"You either have it or you don't."

When did Mercedes start using chisels and slate to write?

Activity Score 4199
cracker66's picture

Great spot - also beautifully shot.

Activity Score 163
morse's picture

Beautiful idea and execution.

Activity Score 18159
Art Director |

.. / .-.. --- ...- . / .- -.. ...- . .-. - .. ... .. -. --.

abake's picture

Waste of time and money.

Activity Score 1262
RMG Connect Colombia
oanabarbu10's picture

I love the fact that they named the ad "waltz" (relating to a traditional referee). But beside this, the copy and the voice are pretty annoying and the execution a bit to "american" for a German brand.

Activity Score 103
West University of Timisoara
Temple's picture

It's the first time I see a CEO in the credits. Hey CEO, what did you do exactly?

Activity Score 11339
Creative Director
Madison Maven's picture

Good for M-B for not taking a direct shot back at Audi. M-B is the leader, take the shots and bite back subtly, don't legitimize Audi.

Madison Maven
Activity Score 20
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