The Driver

May 2008
Advertising Agency: Ogilvy Beijing, China
Group Executive Creative Director: Nils Andersson
Creative Director / Copywriter: Doug Schiff
Creative Director / Art Director: Michael Wong
Agency Producer: Jeff Wong, Catherine Law
Film Director: Marcus Nispel
Executive Producer: Jaclyn Lee
Producer: Daniel Yu, CC Mak
Director Producer: Vincent Oster
Director of Photography: Phil Meheux
Stunt Coordinator: Kenny Bates
Production House: Saville Production, USA
Production House: October Pictures Ltd, China
Post Production: Union Editorial, LA
Editor: Jay Friedkin
Senior Producer: Megan Dahlman
Telecine Editor: Rob Scirata (Company 3)
VFX: Evan Guidera (Dominik Bauch)
Audio Mixer: Mike Feldman
Music Composers: Mophonics, LA/NY
Account Service: Raymond Tao, Ronald Sun, Terence Lin, Crystal Chen, Fan Yang
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consolidated.db's picture

oh man that was bad. it was only after id taken the shear brunt of it the first time that i could watch it and appreciate the slick directing afterwards - with the sound down.

why put so much into production but so little into script development?

and how come she takes off without getting her 15%?

Activity Score 539
Copywriter at Ad Land
kurtberengeiger's picture

The Mercedes Massacre.
And she deosn't only takes off w/o her 15%, but she leaves empty handed as well...

Activity Score 7307
back2b's picture

in reference to "the "transporter" I guess.

Bad acting. Whom are they targeting with that ad? Girls?

Activity Score 189
Duckman's picture

I like that "Transformers" endline.

Activity Score 518
Art Director at Saatchi & Saatchi |

Trifles make perfection, and perfection is no trifle.

vaseem's picture

what was that.....girls knw how to drive....whoa that's a revelation!!!!

Activity Score 52
mondo's picture


Activity Score 142
Alistair C.'s picture

i watched this only for the pretty chinese actress. as an ad, it's not interesting.

Alistair C.
Activity Score 690
rudylafaber's picture

BMW did this so much better with their short films awhile back.

Activity Score 49
Writer's picture

bad art direction, no idea.. shit

Activity Score 129
marco's picture

His only frightened cause she can't see over the dash board!!

Activity Score 118
Wordnerd's picture

zhang ziyi is so sweet! the spot isn't. pity

Activity Score 6620
silenciorn's picture

They had the idea... they just didn't nail it. Why does she go?! Is she just selling the car? She's a beauty, anyhow.

Activity Score 151
MoO media |

si fai il mio nome, non ci sono più...

天边的白鹭's picture

zhang ziyi was a fucking bitch. nobody like her in China!

Activity Score 80
Hell + Heaven
cuthead's picture

watch your mouse,you don't have qualification to represent chinese

ZeOrb's picture

BMW then pirelli now merc.. who's next

Activity Score 24
Graphic Designer - Apavou Hotels
joestamp's picture

what a pile of cunt

Activity Score 128
LCC/london university of the arts
Broadsky's picture

This spot is actually a direct reference to the movie The Driver (1978), although in that film he completely smashes up the car hitting posts and barriers in the parking garage, just to F with them

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