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The Driver

Published/Aired: 
May 2008
Advertising Agency: Ogilvy Beijing, China
Group Executive Creative Director: Nils Andersson
Creative Director / Copywriter: Doug Schiff
Creative Director / Art Director: Michael Wong
Agency Producer: Jeff Wong, Catherine Law
Film Director: Marcus Nispel
Executive Producer: Jaclyn Lee
Producer: Daniel Yu, CC Mak
Director Producer: Vincent Oster
Director of Photography: Phil Meheux
Stunt Coordinator: Kenny Bates
Production House: Saville Production, USA
Production House: October Pictures Ltd, China
Post Production: Union Editorial, LA
Editor: Jay Friedkin
Senior Producer: Megan Dahlman
Telecine Editor: Rob Scirata (Company 3)
VFX: Evan Guidera (Dominik Bauch)
Audio Mixer: Mike Feldman
Music Composers: Mophonics, LA/NY
Account Service: Raymond Tao, Ronald Sun, Terence Lin, Crystal Chen, Fan Yang
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consolidated.db's picture

oh man that was bad. it was only after id taken the shear brunt of it the first time that i could watch it and appreciate the slick directing afterwards - with the sound down.

why put so much into production but so little into script development?

and how come she takes off without getting her 15%?

consolidated.db
Activity Score 545
Copywriter at Ad Land
kurtberengeiger's picture

The Mercedes Massacre.
And she deosn't only takes off w/o her 15%, but she leaves empty handed as well...

kurtberengeiger
Activity Score 7327
Copywriter
back2b's picture

in reference to "the "transporter" I guess.

Bad acting. Whom are they targeting with that ad? Girls?

back2b
Activity Score 191
Other
Duckman's picture

I like that "Transformers" endline.

Duckman
Activity Score 520
Art Director at Saatchi & Saatchi |

_____________________________________________________
Trifles make perfection, and perfection is no trifle.

vaseem's picture

what was that.....girls knw how to drive....whoa that's a revelation!!!!

vaseem
Activity Score 54
BBDO
mondo's picture

crap.

mondo
Activity Score 142
Alistair C.'s picture

i watched this only for the pretty chinese actress. as an ad, it's not interesting.

Alistair C.
Activity Score 692
Copywriter
rudylafaber's picture

BMW did this so much better with their short films awhile back.

rudylafaber
Activity Score 49
Writer's picture

bad art direction, no idea.. shit

Writer
Activity Score 129
Writer
marco's picture

His only frightened cause she can't see over the dash board!!

marco
Activity Score 118
Other
Wordnerd's picture

zhang ziyi is so sweet! the spot isn't. pity

Wordnerd
Activity Score 6692
Copywriter
silenciorn's picture

They had the idea... they just didn't nail it. Why does she go?! Is she just selling the car? She's a beauty, anyhow.

silenciorn
Activity Score 153
MoO media |

si fai il mio nome, non ci sono più...

天边的白鹭's picture

zhang ziyi was a fucking bitch. nobody like her in China!

天边的白鹭
Activity Score 80
Hell + Heaven
cuthead's picture

watch your mouse,you don't have qualification to represent chinese

cuthead
ZeOrb's picture

BMW then pirelli now merc.. who's next

ZeOrb
Activity Score 24
Graphic Designer - Apavou Hotels
joestamp's picture

what a pile of cunt

joestamp
Activity Score 130
LCC/london university of the arts
Broadsky's picture

This spot is actually a direct reference to the movie The Driver (1978), although in that film he completely smashes up the car hitting posts and barriers in the parking garage, just to F with them

Broadsky
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