Escaped to the mountains

Agency Network: 
January 2011


Film advertisement created by Jung von Matt, Germany for Mercedes, within the category: Automotive.

Advertising Agency: Jung von Matt/Alster, Germany
Agency Producer: Meike van Meegan
Creative Director: Thimoteus Wagner
Creatives: Jonas Keller, Daniel Pieracci
Director: Aleksander Bach
Production: Erste Liebe Filmproduktion
Producer: Justin Niklas Mundhenke
Director of Photography: Jan Velicky
Post Production: INFECTED Post Production
Editor: Andre Gelhaar
Music: Peter Gromer
Production Service Co: Means of Production Inc
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morse's picture

Thrilling storytelling.

Activity Score 18159
Art Director |

.. / .-.. --- ...- . / .- -.. ...- . .-. - .. ... .. -. --.

jackmancer2017's picture

Hm it didn't really get a hold on me. I find it a bit unrealistic and weird.

CuriousPencil's picture

Hardly a thrilling story that says "I thought I'd never go back and then I did" - isn't that second down the list from "I woke up and it was all a dream"?

That on top of the glaring disconnect between this and the tagline "The best or nothing" adds up to a beardful of 'meh' for me on this one, apart from the slick production.

Activity Score 4199
Copy Maafan's picture

Weak ending.

Copy Maafan
Activity Score 14
Copywriter |

Visit my Hebrew ad blog:
( Badly Google-Translated to English: )

Ads.chinaSMACK's picture

I thought it was a nice story...

Activity Score 271

Advertising @ chinaSMACK

joelapompe's picture

Very similar to a classic ad by David Droga :

Activity Score 4031
Prof's picture

That 70s ad is a million times better.

Activity Score 1449
Copywriter |

Quite really.

H.Works's picture

Not that bad, I love the voice and the toning which is very dramatic, but I don't like the man's acting. He seems quite fake when he sees the car. Or maybe it's because of bad framing, I'm not sure.

The idea was good but could have been realized a bit better.

After a closer look I'll just confirm I dislike the framing on the part with the car. It's way too static, in comparison with the rest. But the rest is very fine for me.

Activity Score 100
Graphic Designer at Accademy of Fine Arts, Rome
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