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Agency Network: 
Published/Aired: 
May 2011

Description

Film advertisement created by Jung von Matt, Germany for Mercedes, within the category: Automotive.

Advertising Agency: Jung von Matt/Alster Werbeagentur, Germany
Chief Creative Officer: Thimoteus Wagner
Creative Director: Jonas Keller
Art Director: Jonas Keller
Copywriter: Daniel Pieracci
Production Co: Element E
Director: Alex Feil
Director of Photography: Alex Barber
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Highest Rated

Wordnerd's picture

lame

Wordnerd
Activity Score 6692
Copywriter
CriticalVoice's picture

Suprising! But again: why does the women have to fall in love?

CriticalVoice
Activity Score 165
R U serious's picture

So... the other people in the bar are not good enough to drive a Mercedes? Too fat? Too ugly? Not dressed enough?

Oh that's right... it's a German car.

R U serious
Activity Score 418

Say my name, say my name...

Rammelasen's picture

Booooooooring!

Rammelasen
Activity Score 71
atb2005's picture

I love it.. just for the surprise ending. And let's be real here.. the bar people in this spot do look creepy. I am sure the agency didn't mean to offend anyone. They just wanted to create a slightly creepy moody environment and they did so by casting the right characters.

atb2005
Activity Score 13557
Kriativity's picture

i agree!i agree!

Kriativity
Activity Score 414
Wordnerd's picture

lame

Wordnerd
Activity Score 6692
Copywriter
Bife's picture

nice

Bife
Activity Score 99
Art Director
AdBuzzer's picture

It's indeed pretty surprising that the whole bar-story was built just to announce some boring feature that will be hardly used by anyone. Nonetheless, the story is quite watchable ;-)

AdBuzzer
Activity Score 1174
Marketing Manager |

http://adbuzzer.wordpress.com

kopersky's picture

I saw Ad in the same bar but with coffee intead toilet.

kopersky
Activity Score 3
bhuvneshwar.chd's picture

like it.

bhuvneshwar.chd
Activity Score 989
Graphic Designer at artist, illustator, designer |

"If you are irritated by every rub, how will you be polished?"
— Rumi

Leon's picture

The spot demonstrates the benefit at the 11st second and keeps going for a minute more, just to make a joke. Then, the joke has to be hillarious -which is not. Waste of money imo. Good directing though...

Leon
Activity Score 43
Copywriter
Boxey's picture

yawn

Boxey
Activity Score 8879
Melaleuca In-House
PrinceMoore's picture

I worked on this, but I guess I was not creepy enough because they cut me out. They matched up weird people like the guys dancing. I think they want skinny white people to drive thir cars.

PrinceMoore
Activity Score 3
Photographer
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