The Weeknd has collaborated with Mercedes-Benz for the launch of its first electric car, the EQC. The result is an online film starring the Grammy-winning artist and featuring his latest single, ‘Blinding Lights’. Mercedes-Benz’ lead European agency antoni garage in Berlin is behind the campaign, which is full of treats for automotive and music fans. Using a series of montages that cut between iconic moments in the brand’s history and its most famous cars - easily recognisable to any hardcore Mercedes-Benz fan - the film zooms through 133 years of automotive history, showing the natural progression from the world’s first automobile to today’s all-electric EQC.
Film advertisement created by antoni, United States for Mercedes, within the category: Automotive.