3.8 seconds - Part 4

Campaign
Agency Network: 
Published/Aired: 
January 2015

Description

We created a special TV format with the so-called "Rapid Serial Visual Presentation" that allows you to read texts in an extremely short time. With this technique we illustrated how fast the new Mercedes-AMG GT S accelerates from 0 to 310 km/h in real time.

This is achieved by using 4 short spots, the first of which is 3.8 seconds long - exactly as long as the Mercedes-AMG GT S takes to get from 0 to 100 km/h. The three other short-spots in the advertising block - interrupted by external spots, show how the car has achieved the 200 km/h, 300 km/h 310 km/h mark. So everyone can experience from the couch, how fast the new Mercedes-AMG GT S gets up to speed.

Film advertisement created by Jung von Matt, Germany for Mercedes, within the category: Automotive.

Advertising Agency: Jung von Matt/365 GmbH, Hamburg, Germany
Creative Director: Timm Hanebeck
Art Director: Thomas Putnings
Account Director: Andreas Ernst
Copywriters: Vera Hanke, Holger Kohl
Production Company: Markenfilm
Executive Producer: Burak Heplevent
Director: Mark Jenkinson
Post-Production 1: Jung von Matt/motion
Field of task: offline, online, sound
Post-Production 2: DeliPictures GmbH
Field of task: Color Correction, Compositing
Sound Studio: DamienDamien
Sound Design: Ian O‘Brien-Docker
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Highest Rated

asahikk's picture

..wasted

asahikk
Activity Score 237
Graphic Designer
Arkadiusz's picture

It's heavily exaggerated. This car accelerates to 100 km/h in 3.8 seconds, and the ad shows that in less than 3 seconds it reaches a top speed (310 km/h). It ruins the credibility.

Edit:
Now I understand it better - this is just a part of commercial and it should be watched together with 3 other parts.
I don't know what was the purpose to cut this ad into a pieces - it doesn't give any benefit. Cheap trick that does not work.

Arkadiusz
Activity Score 1275
Other at Agencja Reklamowa Anny Turkiewicz / Anna Turkiewicz Advertising Agency |

Anna Turkiewicz Advertising Agency
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halaby87's picture

Didn't get it

halaby87
Activity Score 10498
Marketing Manager |

M.Halaby

asahikk's picture

..wasted

asahikk
Activity Score 237
Graphic Designer
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