3.8 seconds - Part 1

Campaign
Agency Network: 
Published/Aired: 
January 2015

Description

We created a special TV format with the so-called "Rapid Serial Visual Presentation" that allows you to read texts in an extremely short time. With this technique we illustrated how fast the new Mercedes-AMG GT S accelerates from 0 to 310 km/h in real time.

This is achieved by using 4 short spots, the first of which is 3.8 seconds long - exactly as long as the Mercedes-AMG GT S takes to get from 0 to 100 km/h. The three other short-spots in the advertising block - interrupted by external spots, show how the car has achieved the 200 km/h, 300 km/h 310 km/h mark. So everyone can experience from the couch, how fast the new Mercedes-AMG GT S gets up to speed.

Film advertisement created by Jung von Matt, Germany for Mercedes, within the category: Automotive.

Advertising Agency: Jung von Matt/365 GmbH, Hamburg, Germany
Creative Director: Timm Hanebeck
Art Director: Thomas Putnings
Account Director: Andreas Ernst
Copywriters: Vera Hanke, Holger Kohl
Production Company: Markenfilm
Executive Producer: Burak Heplevent
Director: Mark Jenkinson
Post-Production 1: Jung von Matt/motion
Field of task: offline, online, sound
Post-Production 2: DeliPictures GmbH
Field of task: Color Correction, Compositing
Sound Studio: DamienDamien
Sound Design: Ian O‘Brien-Docker
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Highest Rated

CrackerJackFlash's picture

I think that's the 3rd speed read car ad in the past few months.

CrackerJackFlash
Activity Score 19604
Creative Director at CrackerJackFlash |

www.crackerjackflash.com

damnson's picture

Whatevs.

damnson
Activity Score 11517
Copywriter |

An axe murderer of ads.

CrackerJackFlash's picture

I think that's the 3rd speed read car ad in the past few months.

CrackerJackFlash
Activity Score 19604
Creative Director at CrackerJackFlash |

www.crackerjackflash.com

TnyTrndo's picture

Really? What were the other two?

TnyTrndo
Activity Score 62
General Manager
Abhigmistake's picture

Can you link me to the other two?

Abhigmistake
Activity Score 40
Symbiosis Institute of Media and Communication (UG)
TnyTrndo's picture

Sorry, Mercedes was on air in Germany in January....
Honda last week.
Hyundai is a website.

TnyTrndo
Activity Score 62
General Manager
CrackerJackFlash's picture

I really like the idea, but regardless of timing and placement, it seems to be a common idea now shared by 3 automakers.

CrackerJackFlash
Activity Score 19604
Creative Director at CrackerJackFlash |

www.crackerjackflash.com

kleenex's picture

I like this ad.

kleenex
Activity Score 58777
Web Designer/Developer
underscores's picture

brilliant.

underscores
Activity Score 335
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