MER is Sweden’s most popular non-carbonated juice drink. The creative concept “Love MER” (mer means more in Swedish) is the foundation for the latest campaign “The Lovinator”. The lovinator is a man with a mission. A mission to love the shit out of you. After a week, whole audiences of teens at the Swedish cinemas could sing-a-long with the lyrics in the ad break before the movies.
Planner Johan Rynell
Production company Folkefilm
Director Tobias Bergman
Producer Joi Persson
Film advertisement created by McCann, Sweden for MER, within the category: Non-Alcoholic Drinks.