Also From This Campaign 4
Description
MER is Sweden’s most popular non-carbonated juice drink. The creative concept “Love MER” (mer means more in Swedish) is the foundation for the latest campaign “The Lovinator”. The lovinator is a man with a mission. A mission to love the shit out of you. After a week, whole audiences of teens at the Swedish cinemas could sing-a-long with the lyrics in the ad break before the movies.
Planner Johan Rynell
Production company Folkefilm
Director Tobias Bergman
Producer Joi Persson
Film advertisement created by McCann, Sweden for MER, within the category: Non-Alcoholic Drinks.
Creative Directors: Patrik Reuterskiöld, Brita Zackari
Art Director: Patrik Reuterskiöld
Copywriter: Brita Zackari
Account supervisors: Robert Bryhn, Rickard Alstrin
Highest Rated
Do do guys think these costumes look the same?
http://k3rnel.net/wp-content/uploads/2011/04/el-chapulin-colorado.jpg
Hmmm
The campaign looks like it is targeting adolescent males, which is a somehow unexpected strategy for orange juice. Apart from this, Lovinator is very funny and the jingle is absolutely first class. Swedes, drop a note when it is released as a single.
Do do guys think these costumes look the same?
http://k3rnel.net/wp-content/uploads/2011/04/el-chapulin-colorado.jpg
Hmmm
great casting...d kid reminds me of Jake( two and a half men)
uduaQ.A
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