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Project Trumpmore

Agency Network: 
Published/Aired: 
July 2018

Description

Project Trumpmore is aiming to demonstrate climate change in a monumental way. A Finnish NGO wants to commission a 115-foot tall ice sculpture of Donald Trump’s face in the arctic region to demonstrate that climate change is happening. The project was launched in April and has since managed to gather enormous international media attention and spark conversion about the topic.

Only a small part of the population is active in the public discussion on environmental issues. The goal was to change that. With Project Trumpmore we wanted to generate discussions about global warming.

Film advertisement created by SEK, Finland for Melting Ice Association, within the category: Public Interest, NGO.

Advertising Agency: SEK, Finland
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kleenex's picture

Horrible.

kleenex
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