Perfect Thanksgiving

Agency Network: 
Published/Aired: 
November 2021

Description

Full-service ad agency The Distillery Project (TDP) has created a Thanksgiving brand campaign for retailer Meijer that hits just the right notes for the almost-post-COVID crowd. “Perfect Thanksgiving”. Meijer asked the agency to imbue its seasonal creative with fresh insights since Americans’ holiday plans are expected to be radically different for 2021.

The 60-second spot opens with individuals looking into the camera and saying what they’re grateful for. The twist: It’s not their loved ones or their health—it’s cynical-sounding stuff like being stuck in holiday traffic and “getting” to prep a mountain of toasted breadcrumbs for the stuffing. The camera pulls back to show their predicaments. Several people at the holiday table give thanks for cringeworthy, yet relatable, holiday horrors.

Film advertisement created by The Distillery Project, United States for Meijer, within the categories: Food, Retail Services.

Advertising Agency: The Distillery Project
CCO/Copywriter: John Condon
CSO: Ben Kline
Head of Operations/Partner: Kim Tanner
Head of Production/Partner: Nik Traxler
Creative Director: Kristi Neitzel and Phil Jungmann
Art Director: Chris Pollock
Producer: Brenda Cortés
Business Affairs Manager: Bonnie Kalaf
Production Studio: Smuggler
Director: Jamie Rafn
Executive Producer: Drew Santarsiero
Producer: Catalina Restrepo
Director of Photography: Justin Gurnari
Production Designer: Ben Bolton
Editorial: Rock Paper Scissors
Editor: Adam Pertofsky
Assistant Editor: Erin McCaffrey
Producer: Janae Abraham
Head of Production: Dre Krichevsky
Executive Producer: Shada Shariatzdeh
Post Production: a52
Head of Production: Stacy Kessler-Aungst
Executive Producers: Patrick Nugent, Kim Christensen
Managing Director: Jennifer Sofio Hall
Producer: Maura Murphy
VFX Supervisor: Andres Barrios, Stefan Gaillot
Flame Artists: Chris Riley, Michael Vaglienty
Color Co.: Primary
Producer: Diane Valera
Colorist: Greg Reese
Music: JSM
CEO/CCO/Co-Composer: Joel Simon
VP/Executive Producer: Jeff Fiorello
Co-Composer: Vlad Berkhemer
Producer: Norm Felker
Producer: Andrew Manning
Producer: Sharon Cha
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kcbrock's picture

i look forward to these every year. nice work.

kcbrock
Activity Score 15
Creative Director at ryan dillon |

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