Agency Network: 
November 2020


Many Belgians have had the same energy supplier for years, and tend not to question the bill. Energy provider Mega has come along to disrupt the market by offering consumers savings of up to 700 Euros a year, causing anarchy in Belgian households with a new campaign created by DDB Belgium and directed by comedic storyteller Fred de Loof through HAMLET.

In Mega's first ever TV campaign on air now, shavers, vacuum cleaners, toasters, cookers, fans decide they've had enough of being fed over-priced electricity, and riot in favour of switching to Mega.

Film advertisement created by DDB, Belgium for Mega, within the categories: House, Garden, Industrial, Agriculture.

Advertising Agency: DDB Belgium, Brussels, Belgium
Production Company: Hamlet
Executive Creative Director: Kwint De Meyer
Creatives: Jan Schoofs, Jonas Caluwé
Strategy: Dieter Riemaeker, Nick Moors
Director: Fred De Loof
Executive Producers: Ruben Goots, Jason Felstead
Producer: Pim Verhaert
Post-Producer: Dominique Ruys
Director Of Photography: David Doom
Editor: Ward Geerts
Art Director: Stan Maertens
Styling: Isabel Van Renterghem
Music: Julien Foucart
Sound Design: Raygun
Colorist: Xavier Dockx
VFX Company: Divide
VFX Supervisor: Maarten Baert
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@minas_mars's picture

The art of the pause is lost in this.

Gutless and pathetic.

Activity Score 1814
Art Director at TBWA |

I'm gonna try say something positive

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