Description
Premium returns to the advertising arena to relaunch its football schedule with UEFA Champions League and Italian Serie A matches. Football makes you happy? Watch it then. This sums up a new way of relating to the public and fans, based on being simple, honest and spontaneous. It is an assertion that intends to establish an empathic connection between Premium and football lovers. This is also the aim of the visuals in the commercial and posters, which capture moments of real enthusiasm. The campaign also introduces the new brand payoff, Welcome to Premium.
This professional campaign titled 'Football makes you happy? Watch it then.' was published in Italy in July, 2017. It was created for the brand: Mediaset Premium, by ad agency: DDB. This Film medium campaign is related to the Media industry and contains 1 media asset. It was submitted over 6 years ago.
Credits
Advertising Agency: DDB, Milan, Italy
Executive Creative Director: Aurelio Tortelli
Client Creative Directors: Alberto Rigozzi, Guido Renda
Account Director: Valentina Bolognino
Director: Daniel Azancot
