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Agency Network: 
Published/Aired: 
June 2017

Description

Swiss people work so hard and invest so much time into their work, that nearly no time is left to enjoy the beautiful things in life. They act, as if they have a second life where they can enjoy themselves later.

To launch the new Brand positioning of McDonald’s Switzerland "Enjoy the Now." we remind the Swiss of one simple but important fact.

Film advertisement created by TBWA, Switzerland for McDonald's, within the category: Food.

Advertising Agency: TBWA, Zürich, Switzerland
Creative Directors: Manuel Wenzel, Bruce Roberts
Art Director: Bettina Klossner
Production: Passion Pictures
Directors: Timekeepers
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