Spaceman Stu

Agency Network: 
September 2010

Also From This Campaign 2


Spaceman Stu is set in an illustrated universe of a child's vivid imagination; a stylized and slightly disproportionate world in which fantastical stars hover around the characters and gravity works selectively. The spot stars a character that hovers impossibly over the globe and inside of a McDonald's, smiling as he enjoys his Happy Meal. His large head and helmet, short arms, and odd body proportions created a physical makeup that rendered certain actions impossible and presented difficulties in making the character look comfortable. Kompost used creative problem solving - like cropping in very tight whenever the character's hands interacted with the helmet - to circumvent the awkward movements. Kompost drew the character's mouth in cell animation and later projected onto the 3D geometry, a process that took extensive back- and-forth internal coordination.

Film advertisement created by Leo Burnett, United States for McDonald's, within the category: Food.

Advertising Agency: Leo Burnett, USA
Chief Creative Officer: Susan Credle
Executive Creative Director: John Montgomery
Creative Director: Keith Hughes
Agency Producer: Eric Faber
Production Company: DUCK
AD & Director: Oliver Conrad of Kompost
Executive Producer: Gian Klainguti of Kompost, Mark Medernach
Production Manager: Terri Watanabe
CG Supervisor: Kenneth Polonski
Lighting and Rendering: Kenneth Polonsky
Lead Animator: Christian Semczuk
Layout and Additional Animator: Laszlo Nyikos
Lead Compositor: Olio Vergine
Nuke Compositor: David Francois
Liquid Simulations: Christopher Soyer
Particles and VFX: Ernst Schwarz
Rigger & Modeller: Boris Ignjatovic
Additional Modeling: Adam Juhasz
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Highest Rated

Jupiter's picture

well done guys!!!

Activity Score 547
Artifarty |

commenting just to gather more pencils:-)

Guest's picture

Very cool.

sirvan's picture

These are fabulous. Hard client, too. Bravo.

Activity Score 29754


"I love some things, and don't love some other things."

picktokyo's picture

awesome. and it is real work

Activity Score 1404
Copywriter at JWT
jackmancer2017's picture

Loveable indeed.

Hiperion's picture

awesome work

Activity Score 3092
Creative Director at zinkproject Valencia
Jupiter's picture

well done guys!!!

Activity Score 547
Artifarty |

commenting just to gather more pencils:-)

elyoshiro's picture


Activity Score 544
Creative Director at Dir. Creativo Digital |

aRianna23's picture

I want to be that little boy!!! That is real advertising people! yes!!! makes me proud of my profession! Here's a proof that advertising can be art if it's done well! LOVE IT! LOVE IT!

100000 million stars!

now, let me watch it again :D

Activity Score 277
Media Buyer at CultureSpan Marketing
aRianna23's picture

just beautiful! hahaha

Activity Score 277
Media Buyer at CultureSpan Marketing
Guest's picture

Los derechos de Cerriteño???? Ah???

Guest's picture

I love it soooo much.

alexander_bickov's picture

Nice animation

Activity Score 3217
Guest's picture

Love this one but the girl version with Bebe is my favorite. Nice work. Awesome. Finally a commercial done right!

darwyn4's picture

false advertising.
the ad is nice, though

Activity Score 21
Web Designer/Developer
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