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Spaceman Stu

Campaign
Agency Network: 
Published/Aired: 
September 2010

Also From This Campaign 2

Description

Spaceman Stu is set in an illustrated universe of a child's vivid imagination; a stylized and slightly disproportionate world in which fantastical stars hover around the characters and gravity works selectively. The spot stars a character that hovers impossibly over the globe and inside of a McDonald's, smiling as he enjoys his Happy Meal. His large head and helmet, short arms, and odd body proportions created a physical makeup that rendered certain actions impossible and presented difficulties in making the character look comfortable. Kompost used creative problem solving - like cropping in very tight whenever the character's hands interacted with the helmet - to circumvent the awkward movements. Kompost drew the character's mouth in cell animation and later projected onto the 3D geometry, a process that took extensive back- and-forth internal coordination.

Film advertisement created by Leo Burnett, United States for McDonald's, within the category: Food.

Advertising Agency: Leo Burnett, USA
Chief Creative Officer: Susan Credle
Executive Creative Director: John Montgomery
Creative Director: Keith Hughes
Agency Producer: Eric Faber
Production Company: DUCK
AD & Director: Oliver Conrad of Kompost
Executive Producer: Gian Klainguti of Kompost, Mark Medernach
Production Manager: Terri Watanabe
CG Supervisor: Kenneth Polonski
Lighting and Rendering: Kenneth Polonsky
Lead Animator: Christian Semczuk
Layout and Additional Animator: Laszlo Nyikos
Lead Compositor: Olio Vergine
Nuke Compositor: David Francois
Liquid Simulations: Christopher Soyer
Particles and VFX: Ernst Schwarz
Rigger & Modeller: Boris Ignjatovic
Additional Modeling: Adam Juhasz
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Highest Rated

Jupiter's picture

well done guys!!!

Jupiter
Activity Score 547
Artifarty |

commenting just to gather more pencils:-)

Guest's picture

Very cool.

Guest
sirvan's picture

These are fabulous. Hard client, too. Bravo.

sirvan
Activity Score 29860

+++

"I love some things, and don't love some other things."

picktokyo's picture

awesome. and it is real work

picktokyo
Activity Score 1404
Copywriter at JWT
jackmancer2017's picture

Loveable indeed.

jackmancer2017
Hiperion's picture

awesome work

Hiperion
Activity Score 3138
Creative Director at zinkproject Valencia
Jupiter's picture

well done guys!!!

Jupiter
Activity Score 547
Artifarty |

commenting just to gather more pencils:-)

elyoshiro's picture

Cool

elyoshiro
Activity Score 546
Creative Director at Dir. Creativo Digital |

www.yoshirosans.blogspot.com

aRianna23's picture

I want to be that little boy!!! That is real advertising people! yes!!! makes me proud of my profession! Here's a proof that advertising can be art if it's done well! LOVE IT! LOVE IT!

100000 million stars!

now, let me watch it again :D

aRianna23
Activity Score 279
Media Buyer at CultureSpan Marketing
aRianna23's picture

just beautiful! hahaha

aRianna23
Activity Score 279
Media Buyer at CultureSpan Marketing
Guest's picture

Y???
Los derechos de Cerriteño???? Ah???

Guest
Guest's picture

I love it soooo much.

Guest
alexander_bickov's picture

Nice animation

alexander_bickov
Activity Score 3281
Guest's picture

Love this one but the girl version with Bebe is my favorite. Nice work. Awesome. Finally a commercial done right!

Guest
darwyn4's picture

false advertising.
the ad is nice, though

darwyn4
Activity Score 21
Web Designer/Developer
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