A proud papa bear celebrates his son Kevin’s excellent school report card (top of the class!) by offering him a trip to McDonald’s. But we are surprised to find out that, as they are bears, they don’t get their McDonald’s the same way us human-folk do. They scare the crap out of a car full of unsuspecting teens eating McDonald’s. After enjoying their meal, papa bear shakes the empty car like a paper bag and a single fry drops out. Because we all know there’s always an extra fry at the bottom.
Film advertisement created by Leo Burnett, United States for McDonald's, within the category: Food.
Chief Creative Officer: Susan Credle
Executive Creative Director: John Montgomery
Creative Director: Reed Collins/Bob Winter
Copywriter: Bob Winter
Art Director: Reed Collins
Agency Producer: Denis Giroux
Account Supervisor: Bob Raidt
Production Company: Hungry Man
EP: Cindy Becker
Producer: Mino Jarjoura
Director: Bryan Buckley
Editor: Chris Franklin
Editing Company: Big Sky Editorial
Sound Design / Arrangement: John Binder/Another Country