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Agency Network: 
Published/Aired: 
May 2010

Description

A proud papa bear celebrates his son Kevin’s excellent school report card (top of the class!) by offering him a trip to McDonald’s. But we are surprised to find out that, as they are bears, they don’t get their McDonald’s the same way us human-folk do. They scare the crap out of a car full of unsuspecting teens eating McDonald’s. After enjoying their meal, papa bear shakes the empty car like a paper bag and a single fry drops out. Because we all know there’s always an extra fry at the bottom.

Film advertisement created by Leo Burnett, United States for McDonald's, within the category: Food.

Advertising Agency: Leo Burnett, USA
Chief Creative Officer: Susan Credle
Executive Creative Director: John Montgomery
Creative Director: Reed Collins/Bob Winter
Copywriter: Bob Winter
Art Director: Reed Collins
Agency Producer: Denis Giroux
Account Supervisor: Bob Raidt
Production Company: Hungry Man
EP: Cindy Becker
Producer: Mino Jarjoura
Director: Bryan Buckley
Editor: Chris Franklin
Editing Company: Big Sky Editorial
Sound Design / Arrangement: John Binder/Another Country
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izzlah's picture

hm, very destructive :)

izzlah
Activity Score 229
Copywriter
mujerendiagonal's picture

okay... i like it

mujerendiagonal
Activity Score 84
Art Director
kco's picture

hubiera querido que me pa me enseñara eso

kco
Activity Score 56
Copywriter at UCG
gmint7's picture

i feel uncomfortable..

gmint7
Activity Score 2675
Art Director at ad grad @ S Francisco |

:::J:::

hufflepoff's picture

Funny insight i guess...

hufflepoff
Activity Score 430
Art Director at shwing
miko1aj's picture

Great refreshing of old Disney's movies with animal characters. Great music... generally overwhelmingly executed. Nice idea as well.

miko1aj
Activity Score 3086
Brainsugar's picture

Nice! Good utilisation of clichés.

Brainsugar
Activity Score 1631
Copywriter
kalpesh78's picture

beautiful

kalpesh78
Activity Score 2578
Chief Creative Officer at Uniqish Brand Creche |

ideas....30 minutes nahi toh free.

Charo's picture

No me simpatiza, me incomoda

Charo
Activity Score 34
Guest's picture

couldnt get the theme what they really wanted to deliver.

Guest
Guest's picture

did not get the theme they wanted to deliver.

Guest
Guest's picture

Good production, but weak communication.

Guest
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