Picto

Campaign
Agency Network: 
Published/Aired: 
May 2014

Description

Film advertisement created by TBWA, France for McDonald's, within the category: Food.

Advertising Agency: TBWA\PARIS, France
Creative Director: Jean-François Goize
Head of TV: Maxime Boiron
TV Producer: Elisabeth Boitte
Production: Wanda
Director: Wilfrid Brimo
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Highest Rated

damnson's picture

Horrific.

damnson
Activity Score 11517
Copywriter |

An axe murderer of ads.

DameWallis's picture

Interesting song choice for a food commercial. I wonder if they know the lyrics of the chorus...
http://www.azlyrics.com/lyrics/azealiabanks/212.html

DameWallis
Activity Score 52
Marketing Manager at STAT Search Analytics
jillefski's picture

So TBWA\PARIS, very difficult to come up with an idea these days?

If this and the print ads are the whole campaign, it is one of the worst things I saw in a long time. No idea, no creativity, no novelty, no relevance and no purpose, just artistic.

jillefski
Activity Score 120
Copywriter
Pete R.'s picture

The idea is in the style. Stencil street art.

Pete R.
Activity Score 3412
Illustrator
Dzsoi's picture

Sorry but picking a style is not a commercial idea. I get it, they try to be modern and current but this is a very weak, uninspired attempt to make a positive impression.

Dzsoi
Activity Score 8603
Copywriter
i can't believe its not maccas's picture

well that was awful...

i can't believe...
Rubiasca's picture

This is probably an attemp to create sth like a lovemark and disruption. The message is probably sth like: If you are a rebel and you like art, McDonalds should be a part of your llifestyle. (yuck!) A poor attempt for a viral video and outdoor advertising connected with the "viral" - nothing new, really! I mean, I know what they were trying to achieve with this add, but i dont think this will make ppl think more/better of McDonalds, neither will it make them buy more food in there. I do like the design of the billboards, but still hate McDonalds...see? Didnt work on me.

Rubiasca
damnson's picture

Horrific.

damnson
Activity Score 11517
Copywriter |

An axe murderer of ads.

kubasagan's picture

so rebell...

kubasagan
Activity Score 113
Copywriter at K2 Internet |

senior interactive copy @ K2

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