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McSmokey Chili

Campaign
Agency Network: 
Published/Aired: 
June 2013

Description

We challenged our customers to create and name possibly the best hamburger in the world. The marketing communication focused on creativity and the uniqueness of the hamburgers in a totally unique campaign, highlighting the hamburgers and their creators in a way not seen before.

Film advertisement created by DDB, Finland for McDonald's, within the category: Food.

Advertising Agency: DDB, Helsinki, Finland
Art Director: Jaakko Kastari
Copywriter: Jani Tynnilä
Account Director: Jarno Lindblom
Project Managers: Inka Karvonen, Päivi Lång
Creative Director: Vesa Tujunen
Production Company: Piñata
Producer: Johanna Luoto
Directors: Henri Tani, Jonna Uhrman
Lead Compositor / Animation: Henri Tani
Designer / Illustrator / Animation: Jonna Uhrman
3D Artist: Ville Ikonen
Sound Design: Marko Nyberg, Ville Riippa / El Camino
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