McDonald’s Drive-Thru: Bloco-Thru

Agency Network: 
Published/Aired: 
February 2019

Description

The idea was an opportunity to reinforce the relevance of the Drive-Thru platform in Brazil, which is synonymous with accessibility, agility and is present in several moments of our clients’ lives.

With two sales men dressed with Drive-Thru booth costumes, we surprised people during the “Blocos” (Carnival street parties) by giving them free burgers, fries, pies and milkshakes, and reminded everyone that, at any given moment, you’ll find a Drive-Thru on your way. The unusual action has been turned into a film for the brand’s digital channels.

Film advertisement created by DPZ&T, Brazil for McDonald's, within the category: Food.

Advertising Agency: DPZ&T, São Paulo, Brazil
General Creative Director: Rafael Urenha
Executive Creative Directors: Carlos Schleder, Sergio Mugnaini
Creatives Copywriter: Rafael Bornacina, Hélio Mafia
Creatives Art Director: Leandro Vilas
Headline and copy text: Hélio Maffia, Rafael Bornacina
Account Team: Daniel Jotta, Mariana Magalhães e Fabiana Sanches
Media: Paulo Ilha, Kaline Lessio, Nathan Adelino
Projects: Marcos Yamamura, Felipe Rodriguez
Approval: João Branco, Marcelo Ferronato, Lariane Neodine Duarte
RTV: Ducha Lopes, Guilherme Rodrigues Silva
Producer: Vapt Filmes
Account Management: Paula Librandi
Executive/Account: Leo Beltrão Artimonte
Directing: Rafa Damy, Thiago Artimonte
Cinematographer: Ted Abel
Production Coordination: Ana Paula Domingues
Executive Producer: Carlos Eduardo de Lima
Editing: Oscar de Lamanha
Final Artwork: Alan Porciuncula
Post Production: Vapt Filmes
Soundtrack: Lira
Sound Producer: Lira
Sound Final Artwork: Lucha Libre
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