Description
IW Group launched McDonald’s Bacon event with a groundbreaking spot that utilized Asian American Influencers as the stars, the director and the content producers—a first for a McDonald’s broadcast commercial. This quirky spot captures an authentic voice for the brand, the target and the influencers (Amber Liu, Mike Bow, Wesley Chan and Wong Fu Productions). Unique content was also created for Amber and Mike’s respective YouTube channels.
This professional campaign titled 'McDonald’s Bacon Amber and Mike' was published in United States in February, 2019. It was created for the brand: McDonald's, by ad agency: IW Group. This Film medium campaign is related to the Food industry and contains 1 media asset. It was submitted about 5 years ago.
Credits
Advertising Agency: IW Group, Los Angeles USA
Lead Creative Director: Heather Hannasch
Creative Director: Colin Costello
Associate Creative Director:Amanda Kuchman
Senior Agency Producer: Chris Schaldenbrand
Group Client Director: Flora Zhao
Project Business Manager: Melissa Ross
Operations Coordinator: Sage Vargas
Production: Wong Fu Productions
Director: Wesley Chan
Executive Producer: Phillip Wang
Producer: Benson Quach
DoP: Christopher Yang
Executive Producers: Daniel Matthews, Kirby Lee / International Secret Agencys
Editorial: Arcade Edit
Post Production: Framestore / Chicago
Music / Sound Design: Shindig Music
